Aayesha Natasha Khan

As lead of the marketing and product teams, I make sure we always use a data driven decision-making process. Additionally, I use my skills as a strategy consultant to optimizing the way we capture data and build financial models.

Marketing & Growth Hacking
• Lead a team marketers, designers, and growth hackers to execute all marketing tactics and launches.
• Brought the young company to sustained breakeven for the first time in its 6 years history.
• Optimized marketing budget & strategy, reducing spending 47% without impacting revenue growth.
• Restructured existing campaign to focus more on results and use our data better.
• Increased workout completion (one of our key metrics) by improving the UX of our main app page.
• Developed a 14-day free trial that increase our conversion rate to 35%.
• Built new user personas to reformulate our marketing strategy and better reach our target customers.

Product development
• Oversee the product development roadmap and execution of new features for Mammoth Hunters PRO.
• Developing strategy to launch new course to convert the more than 60K monthly visitors to our blog.
• Manage relationship and marketing actions with external partners /program creators.
• Launched 3 programs targeting new segments: pregnant women (In Shape Moms), high-level athletes
(Ringmaster), and motor sports enthusiasts (Train with Jonathan Rea).

Finance
• Developed detailed monthly reports and financial calculations to track all marketing actions.
• Build a financial model to standardize our data and automate monthly reporting of company performance.
• Conducted pricing experiments and analysis to select the optimum price for our new product offerings.
• Designed and lead a workshop to evaluate new business idea and help pivot the company to further success.

Clients: Aujan Coca-Cola Bottling Company (UAE, Oman, Bahrain & Qatar), Nespresso (Spain), Deoleo (U.S.A.), Coca-Cola (South Africa), SAB Miller (Tanzania) and Knjaz Milos (Serbia)

Revenue Growth Management (RGM)
• Managed client and consulting teams in RGM transformation of Aujan Coca-Cola Bottling Company (ACCBC).
• Developed new pay-for-performance trade terms strategy and in-store execution guidelines for ACCBC.
• Performed conjoint study and profitability analysis to determine the best service offering that would reduce the barriers to multichannel purchasing (without causing cannibalization) for Nespresso Spain.

Route-to-Market (RTM) / Go-to Market Strategy
• Developed 5-year retail expansion plan and P&L projections for the entire Spanish market for Nespresso.
• Developed detailed strategy to enter new distribution channel with high-end olive oil products, sized the food service market, and explored opportunities to create new bulk product for service channel for Deoleo USA.
• Conducted pre-merge analysis of the operations of three leading bottlers of Coca-Cola in South Africa and developed sales and distribution strategy for the combined company.
• Developed new route-to-market model for SABMiller in Tanzania including extensive field research to calculate market potential and retail universe in a complex retail environment.
• Conducted implementation follow-up for Serbian water and energy drink manufacturer Knjaz Milos.

Business Development & Marketing
• Assisted management in creating business pitches to acquire new projects and clients worldwide.
• Analyzed the company website and built a strategy for improvements that would drive more sales.
• Helped develop a training course for new consultants to improve their skill in Excel and PowerPoint.