Marketing and strategy professional with more than 10 years of experience as a brand builder helping clients achieve effective business solutions worldwide. Strategic thinker with marketing experience and a management consulting background. Skilled at developing and executing integrated communication plans across multiple categories including pharmaceuticals, consumer packaged goods, and sports/fitness. Effective team leader with success managing multiple projects and excellent interpersonal skills. Extensive international experience working in both developed and developing markets globally.
mayo de 2017
| Barcelona, España
Chief Marketing Officer
As lead of the marketing and product teams, I make sure we always use a data driven decision-making process. Additionally, I use my skills as a strategy consultant to optimizing the way we capture data and build financial models.
Marketing & Growth Hacking • Lead a team marketers, designers, and growth hackers to execute all marketing tactics and launches. • Brought the young company to sustained breakeven for the first time in its 6 years history. • Optimized marketing budget & strategy, reducing spending 47% without impacting revenue growth. • Restructured existing campaign to focus more on results and use our data better. • Increased workout completion (one of our key metrics) by improving the UX of our main app page. • Developed a 14-day free trial that increase our conversion rate to 35%. • Built new user personas to reformulate our marketing strategy and better reach our target customers.
Product development • Oversee the product development roadmap and execution of new features for Mammoth Hunters PRO. • Developing strategy to launch new course to convert the more than 60K monthly visitors to our blog. • Manage relationship and marketing actions with external partners /program creators. • Launched 3 programs targeting new segments: pregnant women (In Shape Moms), high-level athletes (Ringmaster), and motor sports enthusiasts (Train with Jonathan Rea).
Finance • Developed detailed monthly reports and financial calculations to track all marketing actions. • Build a financial model to standardize our data and automate monthly reporting of company performance. • Conducted pricing experiments and analysis to select the optimum price for our new product offerings. • Designed and lead a workshop to evaluate new business idea and help pivot the company to further success.
mayo de 2014
- abril de 2017
| Barcelona, España
Consejo & auditoría
Senior Strategy Consultant
Clients: Aujan Coca-Cola Bottling Company (UAE, Oman, Bahrain & Qatar), Nespresso (Spain), Deoleo (U.S.A.), Coca-Cola (South Africa), SAB Miller (Tanzania) and Knjaz Milos (Serbia)
Revenue Growth Management (RGM) • Managed client and consulting teams in RGM transformation of Aujan Coca-Cola Bottling Company (ACCBC). • Developed new pay-for-performance trade terms strategy and in-store execution guidelines for ACCBC. • Performed conjoint study and profitability analysis to determine the best service offering that would reduce the barriers to multichannel purchasing (without causing cannibalization) for Nespresso Spain.
Route-to-Market (RTM) / Go-to Market Strategy • Developed 5-year retail expansion plan and P&L projections for the entire Spanish market for Nespresso. • Developed detailed strategy to enter new distribution channel with high-end olive oil products, sized the food service market, and explored opportunities to create new bulk product for service channel for Deoleo USA. • Conducted pre-merge analysis of the operations of three leading bottlers of Coca-Cola in South Africa and developed sales and distribution strategy for the combined company. • Developed new route-to-market model for SABMiller in Tanzania including extensive field research to calculate market potential and retail universe in a complex retail environment. • Conducted implementation follow-up for Serbian water and energy drink manufacturer Knjaz Milos.
Business Development & Marketing • Assisted management in creating business pitches to acquire new projects and clients worldwide. • Analyzed the company website and built a strategy for improvements that would drive more sales. • Helped develop a training course for new consultants to improve their skill in Excel and PowerPoint.
Revenue Growth Management
Trade Terms Strategy
¿Estás seguro? Tu recomendación será eliminada de forma definitiva
MBA (Masters of Business Administration)
ESADE Business School
BSBA (Bachelor of Science in Business Administration)
Boston University (Boston, MA, USA)
Concentration in Marketing and Business
Bilingüe o nativo
Competencia profesional completa
Haz clic en una lista para añadir/retirar el perfil