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Adriana Mattioli

consultoría de marketing, estratega digital

Puede desplazarse Madrid

  • 40.4167754
  • -3.7037901999999576
Proponer un proyecto El proyecto sólo comenzará si aceptas el presupuesto de Adriana.
Proponer un proyecto El proyecto sólo comenzará si aceptas el presupuesto de Adriana.

Localización y desplazamiento

Madrid, España
Puede trabajar en tus oficinas en
  • Alrededor de Madrid y 50 kms


E-mail verificado



Habilidades (16)

Adriana en pocas palabras

MSc Marketing graduate and Economist with over 5 years of work experience in market research, solutions marketing, brand equity development for new and established brands in the consumer goods industry. Fluent Spanish and English



Redes sociales

Marketing leader

Caracas, Distrito Capital, Venezuela

abril de 2014 - mayo de 2015 (1 año y 1 mes)

Build and implement go to market marketing strategies for the first worldwide community portal for models, designers, photographers, model agency and fashion&beauty bloggers.

- Built brand positioning, target selection, and brand personality
- Created of the Strategic Plan as Start Up, for capital raising rounds
- Designed features plan for the social network for the website and app
digital marketing branding strategy website design

Nielsen AC

Sector agroalimentario

Client Services - Sr. Account Executive

Caracas, Distrito Capital, Venezuela

febrero de 2012 - marzo de 2014 (2 años y 1 mes)

Primary contact point person responsible for supporting clients in all their marketing and promotional needs as well as direct strategic planning and projects. Managed accounts like Heinz, Oscar Mayer, British American Tobacco (BAT), SC Johnson, Kimberly Clark.
- Over achieved by 150% the annual quota of $ 300.000
- Exceeded by 120% quality customer service indicators
- Supported Nielsen Trainee Program, fulfilling the role of Coach during their training

Ron Santa Teresa

Vinos & Bebidas espirituosas

Brand Manager

Caracas, Distrito Capital, Venezuela

junio de 2015 - agosto de 2017 (2 años y 2 meses)

The activities associated with marketing , project management, creative development, cross- functional implementation, digital strategy, budget management, monthly forecast report, campaign development and tracking and monitoring the Supply Chain business process.

- Led the brand campaign that positioned Gran Reserva brand, for the first time, from be the number 2 to be the number 1 preferred brand. The campaign included ATL (mass media like television, radio advertising and print), BTL (include direct mail promotional campaigns, PR and sales promotions), and Digital Media

- Coordinated and executed advertising campaigns nationwide, on ATL, BTL and digital media, with an investment of $ 400,000

- Supported the development of new packaging for the premium product, for the duty free channel
brand building Branding market research financial skills demand planning

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