Adriana Mattioli

consultoría de marketing, estratega digital

Madrid, España

  • 40.4167754
  • -3.7037901999999576
  • Tarifa aproximada 100€ / día
  • Experiencia 2-7 años
Proponer un proyecto

Disponibilidad no confirmada

Preferencias

Desplazamiento
Puedo hacer proyectos en la oficina del cliente

Verificaciones

  • E-mail verificado

Habilidades (16)

Adriana en pocas palabras

MSc Marketing graduate and Economist with over 5 years of work experience in market research, solutions marketing, brand equity development for new and established brands in the consumer goods industry. Fluent Spanish and English

Experiencia

abril de 2014 - mayo de 2015 | Caracas, Distrito Capital, Venezuela

Redes sociales

MODELS OF THE WORLD

Marketing leader

Build and implement go to market marketing strategies for the first worldwide community portal for models, designers, photographers, model agency and fashion&beauty bloggers.

- Built brand positioning, target selection, and brand personality
- Created of the Strategic Plan as Start Up, for capital raising rounds
- Designed features plan for the social network for the website and app
  • digital marketing
  • branding
  • strategy
  • website design
febrero de 2012 - marzo de 2014 | Caracas, Distrito Capital, Venezuela

Sector agroalimentario

Nielsen AC

Client Services - Sr. Account Executive

Primary contact point person responsible for supporting clients in all their marketing and promotional needs as well as direct strategic planning and projects. Managed accounts like Heinz, Oscar Mayer, British American Tobacco (BAT), SC Johnson, Kimberly Clark.
- Over achieved by 150% the annual quota of $ 300.000
- Exceeded by 120% quality customer service indicators
- Supported Nielsen Trainee Program, fulfilling the role of Coach during their training
junio de 2015 - agosto de 2017 | Caracas, Distrito Capital, Venezuela

Vinos & Bebidas espirituosas

Ron Santa Teresa

Brand Manager

The activities associated with marketing , project management, creative development, cross- functional implementation, digital strategy, budget management, monthly forecast report, campaign development and tracking and monitoring the Supply Chain business process.

- Led the brand campaign that positioned Gran Reserva brand, for the first time, from be the number 2 to be the number 1 preferred brand. The campaign included ATL (mass media like television, radio advertising and print), BTL (include direct mail promotional campaigns, PR and sales promotions), and Digital Media

- Coordinated and executed advertising campaigns nationwide, on ATL, BTL and digital media, with an investment of $ 400,000

- Supported the development of new packaging for the premium product, for the duty free channel
  • brand building
  • Branding
  • market research
  • financial skills
  • demand planning

Formaciones

  • Master in Marketing

    INSTITUTO DE ESTUDIOS SUPERIORES DE ADMINISTRACIÓN (IESA)

    2015

    Ranked #1 in Venezuela and #10 for Latin America Best Business School. Accredited by AACSB, AMBA and EQUIS

  • Economist

    UNIVERSIDAD CATÓLICA ANDRÉS BELLO (UCAB)

    2011

    Ranked #1 Best University in Venezuela, 48th in Latin America

Idiomas

  • Inglés

    Competencia profesional básica

  • Español

    Bilingüe o nativo

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