Conjunto de habilidades profesionales (34)
Sector de especialización
Alba en pocas palabras
I am Alba, a passionate designer and illustrator. For as long as I can remember, my favorite pastime has been holding a pencil and drawing. This is how I have continued learning throughout my life.
Unlike other illustrators or artists, I have a technical and marketing perspective that I can offer to companies, thanks to my studies in industrial design and my extensive experience in a leading company dedicated to the design, development, and sale of educational toys worldwide, with the aim of contributing to the mental, motor, and emotional development of children.
I have over 15 years in the toy industry, as well as significant experience in the retail business. Therefore, I can provide a comprehensive service, from analysis, innovation, differentiation, concept, design, and development to project follow-up, quality control, packaging design, as well as the creation of collections, product categories, and brand branding.
Experiencia
- Eurekakids "educative toys"Product Design / Illustration / Graphic design & BrandingGRAN DISTRIBUCIÓNabril de 2010 - diciembre de 2023 (13 años y 8 meses)Girona, EspañaPRODUCT DESIGN· Market analysis, conceptualization, innovation, and design.· Control of the design and development process, quality control.· Creation of product range collections that represent and promote the brand, from the concept and functionality of the product to the graphic style and visual identity.ILUSTRATION· Illustration applied to the product.· Illustration applied to branding and brand image. · Advertising/communication illustration.PACKAGING· Innovation, concept, and graphic design.MARKETING / BRANDING· Artistic direction.· Branding: Visual identity (logo + communication), brand values and differentiation, brand experience.· Advertising: catalogs (strategy and graphic concept), visual merchandising (posters, bags, vinyl...). · Direction of photoshoot sessions.TEAM WORK / TEAM LIDER· Experience in creating and leading design teams, motivating, accompanying, and directing the team towards brand value and essence. Good understanding and empathy in teamwork.Major Achievements...· I have driven the brand towards the creation of its own products. I have created a large design team, leading it with commitment and passion for design and illustration.· I have created a recognizable, unique, and original graphic style for the brand (both in terms of product and branding), fostering customer loyalty.· I have designed and developed numerous top-selling products, generating substantial profits for the company.
Recomendaciones externas
Formación
- Product Design & DevelopmentUDG Girona (Barcelona)2005