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Alexandra G.

Project/Product Manager┃Insights & UX Research
Supermalter
3 proyectos
  • Tarifa aproximada
    240 € /día
  • Experiencia3-7 años
  • Tasa de respuesta100%
  • Tiempo de respuesta1h
El proyecto se dará por comenzado una vez hayas aceptado el presupuesto de Alexandra.
Localización y desplazamiento
Localización
Barcelona, CT, España
Puede trabajar en tus oficinas en
  • Barcelona y alrededores (hasta 50 kms)
  • Madrid y alrededores (hasta 50 kms)
Verificaciones

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Habilidades profesionales (36)
Sector de especialización
Alexandra en pocas palabras
Psychologist with experience in academic research and user experience research, with 2+ years of experience as a UX Researcher & Product Manager in a corporate environment. Capable of understanding the user needs, motivations and behaviors in order to deliver a solution that address those needs and transform them into a clear roadmap for development.
Experiencia
  • ROCHE
    Business Product Manager
    BIOTECNOLOGÍA
    julio de 2023 - Hoy (1 año y 7 meses)
    Barcelona, Spain
    Responsible for supporting the product development and management process, aligned with the overall product strategy and roadmap.
    • Conduct multiple researches to understand market trends, customer needs, pain points and competitive landscape. Analyze data and customer feedback to identify opportunities and make data-driven decisions, and contribute to the generation of new product ideas and innovation efforts within the product team
    • Collaborate with the product team to define and prioritize product requirements and features. Assist in translating user needs into product specifications and work with designers and engineers to bring the product to life.
    • Help manage the product development process from idea conception to product launch. Track project timelines, milestones, and budgets to ensure projects stay on track.
    • Analyze product metrics and user data to measure the success of product features. Use data to identify areas for improvement and optimize product performance.
    • Work with the design team to create user-friendly and intuitive product interfaces. Conduct user testing and gather feedback to improve the product's usability.
    • Create and maintain product documentation, including product requirements, user stories, and feature specification
    • Collaborate with the QA team to test product features, identify and address bugs, and ensure product quality
    • Communicate product updates, progress, and decisions to various stakeholders, including senior management, development teams, and marketing teams.
  • ROCHE
    Insights Specialist & UX Researcher
    BIOTECNOLOGÍA
    junio de 2022 - junio de 2023 (1 año)
    Barcelona, Spain
    Responsible for uncovering user behaviors, needs and motivations of diabetic patients and healthcare practitioner to make products and services for their specific needs. Using qualitative and quantitative methods, to conduct comprehensive research and share these insights to create solutions centered on the user.
    •Conduct multiple qualitative researches: structure/semi structured interviews, shadowing, focus groups, card sorting, wizard of oz, Jobs to be Done, Need Solution Fit, etc.
    • Conduct multiple quantitative researches: A/B testing, A/B/C testing, usability testing (User Zoom, User berry, User testing), click testing, Need Solution Fit Quantification, etc.
    • Decision making sessions / workshops to define how to use the insights for user center decisions.
    • Identify opportunity segments with unmet needs in order to create value and increase customer satisfaction Focused on either foundational research and continues discovery and validation researches.
    • Define the target customer based on the unmet needs and opportunities, and follow up the research activities based on them.
    • Work with a multidisciplinary agile team (Product Manager, Product Owner, Medical Lead, UX Designers, Human Factor Engineers) to ensure a fast passed work and customer centricity deliverables. Skills: Qualitative and Quantitative Research Methods, Jobs to Be Done, Journey Mapping, User personas, User Scenarios, Lean Business Model Canva, Design Thinking Framework, SaFe Framework, Accelerator Framework, Human Centered Design, Need solution Fit, etc.
  • Interbank
    UX Research & Innovation
    BANCA & SEGUROS
    enero de 2019 - junio de 2019 (5 meses)
    Lima, Peru
    Responsible for the transformation of the customer experience through the creation of practical and innovative solutions, with continuous iterations of design and research to create user centered solutions, by using the Design Thinking Framework.
    • Create the foundational research for our target customer by conducting several interviews, shadowing, focus groups, and continuous discovery all around Peru
    • Validation of the qualitative insights with quantitative methods.
    • Use the foundational research to identify unmet needs and opportunity segment to create the first low fidelity prototype.
    • Work in a Multidisciplinary Agile team, where I was in charge of of the research: framing and planning, materials, recruitment, fielding, analysis, data sharing, etc. Skills: Qualitative and Quantitative Research Methods from E2E.
Recomendaciones externas
Formación
  • Specialization, User Experience Research and Design (UX)
    University of Michigan
    2022
    Specialization, User Experience Research and Design (UX)
  • Bachelor's degree, Psychology - Specialized in Clinical Psychology
    Universitat Abat Oliba CEU
    2022
    Bachelor's degree, Psychology - Specialized in Clinical Psychology
  • Bachelor of Science in Psychology
    Universidad de Lima
    2021
    Bachelor's degree, Psychology
  • International Exchange Program, Neurospsychology & Psychology in Social Media
    Università degli Studi di Firenze
    2020
    International Exchange Program, Neurospsychology & Psychology in Social Media
  • Advanced English, New York City
    EF Executive Language Institute
    2013
    Advanced English, New York City