Open minded, digital transformation native and entrepreneur mindset. 20 years enjoying helping brands to gain value and achieve their goals.

Being the head of design and creative thought environment, leading and managing fintech, insurtech and proptech design teams and programs for major companies and startups.

Applying data-driven and growth methodologies to help clients to improve their funnels. Also qualitative methods like user research, user testing, in order to discover insights to evolve their digital assets.

I design useful and beautiful digital products for people to engage with based on behavioral economics hooks and nudges.

I create design guidelines and principles to be applied across global product solutions.

I define needs, budgets, aims and KPIS for design teams. Interview and hire designers from junior to leaders.

My deep experience in multi-disciplinary areas and digital business models provides me with solid knowledge to design, create and enhance digital services and products.

Lived in 3 continents, worked in programs for tons of companies and enjoyed design for different cultures.

I love to work with awesome, smart and honest humans beings. Unicorns as well 😜...