- Decoster Consulting IbéricaConsultant in International Expansion & Sales Developmentoctubre de 2016 - Hoy (8 años y 4 meses)Madrid, Spain- Helping foreign companies to set up their business in Spain / Portugal / Latin America (Market Study, Mistery Shopper, Launch Process)- Helping Spanish & Portuguese companies to export their products abroad.- Advising companies on Sales Target & Marketing strategy. Clients Reference examples : www.betterfly.com - www.swile.co - www.ampromoplus.com - www.publi-zeppelines.com - www.dejavubrands.com
- Sensology Marketing SensorialCO-FOUNDER & CEOenero de 2013 - mayo de 2023 (10 años y 4 meses)Madrid, SpainCompany sold to DEJAVU BRANDS in January 2023 - https:// dejavubrands.com/ A recognized specialist in stimulating emotions and memory through fragrances thanks to unique roots in the healthcare sector and retail sector. Directly connected with Signature Olfactive by TSMC (Headquarters) Responsibilities-Business creation and introduction of innovative, original and environmentally friendly olfactory products.- Importing products from the French Headquarters-Contributing to create olfactory emotions in the retail sector.- Exchange of best practise with other european distributors Skills developed- Setting up exclusive distribution contract with Signature Olfactive France to cover Spain & Portugal.- Recruiting, training and motivating sales force.-Implementing ZOHO CRM.-Selling to multi points of sales.-Organizing and participating in European trade Shows Results in process-Leading company in olfactory products of dry diffusion.-Introducing a new marketing concept: SCENT CORNERS-85% renewal anual contracts with Retail Chains as Afflelou, Algo Bonito, Well's , Zu, Coosy, etc...
- Promoplus Street Marketing , S.LCompany Ownerenero de 2001 - septiembre de 2016 (15 años y 8 meses)Madrid, SpainCompany Sold to Alos Manero, S.L. in 2017 - https://ampromoplus.com/ Creating awareness , visibility through original promotional tools. Responsibilities-Business creation and introduction of innovative and original promotional tools in Spain/Portugal (inflatable promotional & communication structures, textile architecture, electronic promotion, digital signage, olfactory marketing).-Contributing to new promotional concepts in the "Below the Line" (BTL) Advertising sector. Skills developed-Setting up exclusive distribution contracts with a network of European suppliers (France-Spain-Portugal-Poland-China)-Recruiting, training and motivating sales force-Implementing CRM (Customer Relationship Management) and constantly updating the database-Introducing communication tools (Catalogues, Web, Emailings, Exhibitions, PR)-Web positioning / Google Ads Campaigns-Management control / Bank Relations / Collection system-Logistics, international transport, Software Files Results achieved-Turnover of € 1 m-250 clients throughout Spain / Portugal (Retail / B2B / Advertising agencies)-International clients as Leroy Merlin, Michelin, Coca Cola, Lindt, Nestlé, etc..-Leading company in the Promotional Marketing sector-Company sold to Alos Manero Production in October 2016.
- Programa ThePowerMBA, Business Expert - Gestión y Administración de empresasThePowerMBA2020Programa ThePowerMBA, Business Expert - Gestión y Administración de empresas
- International Orientation, Business, Management, Marketing, and Related Support ServicesSKEMA BUSINESS SCHOOL1989International Orientation, Business, Management, Marketing, and Related Support Services
- Bachelor ESMARCQ INSTITUTION1985Bachelor ES