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ArnauMartín Forné

Arnau Martín Forné

digital & marketing consultant

Puede desplazarse Barcelona

  • 41.38506389999999
  • 2.1734034999999494
Proponer un proyecto El proyecto sólo comenzará si aceptas el presupuesto de Arnau.
Proponer un proyecto El proyecto sólo comenzará si aceptas el presupuesto de Arnau.

Localización y desplazamiento

Localización
Barcelona, España
Puede trabajar en tus oficinas en
  • Alrededor de Barcelona y 50 kms

Verificaciones

  • E-mail verificado

Idiomas

Categorías

Habilidades (11)

Arnau en pocas palabras

I am a strategic insights and analytics professional with 15 years’ experience managing FMCG brands with award winning success in the B2C and B2B2C sectors. Key experience across analytics, consumer insights and strategy consultation having delivered insights and strategies both client and agency side.

- White Space: assess market size, market demand growth and market captured using digital data as a proxy. Looking at demand, traffic and volume of conversation we can layer data to look at the headroom available within a sector or competitor set, and identify areas of unmet demand (either by product, region or concept)
- Growth opportunities: these demand and conversation indicators can also help us identify the growth opportunities from a consumer perspective and we can forecast revenue growth based on assumed pricing values, market capture rates and conversion values
- Brand: in measuring the brand equity of a target against it’s competitors, we first measure volumes of branded demand and branded conversation, which we can use as a proxy for audience penetration against generic search/conversation. We provide analysis of these indicators in context of the market place and look for patterns and causality.
- Consumer sentiment analysis: Using a suite of online conversation tracking tools we can look at customer sentiment overall and in relation to topics of conversation or products.
- Consumer Net Sentiment scores: as above, the net sentiment scores can be tracked for the target brand as well as competitors, and any red flag issues raised and highlighted in the analysis.
- Amazon/online presence: Competitor price scraping as well as ‘the threat of Amazon’ can be looked at with our price scraping tools, allowing for high volume data sets to be provided as opposed to lower volume observational analysis.

Experiencia

Kantar Worldpanel

Consejo & auditoría

Consultant Director

Barcelona, España

septiembre de 2007 - diciembre de 2014 (7 años y 3 meses)

Direct responsibility for the management team (4 people) in charge of a large portfolio of major accounts of Food and Beverage. Determined schedule, scope and budget of the projects. Prospecting for new business and new customers.

Advising in the design of promotional policies, price range, target audience, consumer behaviour, ensuring optimum mix design.

Tracking launches and early detection of potential risks that might jeopardize the success thereof.

Ensuring alignment of local and global management for international clients.

Top Clients: Mondelez, Ferrero, Schweppes, Panrico, ElPozo, Diageo, Unilever

Kantar Worldpanel

Consejo & auditoría

International Consumer Insights Director

Londres, Reino Unido

diciembre de 2014 - diciembre de 2017 (3 años)

Client : Unilever - Home Care Leader

Leading and managing market insight information for the Global Home Care Category integrating strategic insights with global cluster approach (EMEA, Asia and USA).

Supporting design of geographical expansion, focused on maximizing the ROI of each brand through integrating targeted audiences, purchase behaviour, promotion and price and awareness indicators.

Outsourcing, consulting on and integrating multiple leading market research sources, e.g. for consumer and retail panel research, brand equity, qualitative analyses and socio demographic indicators.

ONEFOURZERO GROUP

Consejo & auditoría

Digital Insights Director

Londres, Reino Unido

marzo de 2017 - marzo de 2018 (1 año)

Digital Diligence and Strategy consultation for Private Equity companies based on data driven reports for investors and brands to help make decisions that affect commercial growth, marketing investment, digital strategy, operations and international expansion.

Analysis and attribution through audience behaviour and sentiment indicators to assist in strategic decision-making and efficiencies. SEO, SEM, SMO

Platform Analysis - Benchmarking conversion performance against the sector and competitors
platform analysis SEO SEM Strategic consultancy

Recomendaciones externas

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Formaciones