¡Hola!
My name is Carlos Bernal and I hate lorem ipsum.
I’m a Spanish UX Writer / UX Language Specialist in digital product design. I treat words as design elements. I work closely with researchers, product strategists, UX/UI designers, developers, QA, Compliance and the entire universe that builds digital products.
I also love to evangelize by talking to others about what I do, paying close attention to consistency, inclusiveness, human tone and brand personality.
My background is in advertising: I have a 13 years previous experience as an ad copywriter for brands like Ballantine ́s, Malibu, Idealista.com, El País, Toyota, Heineken, TVE, Atresmedia, Quirón Salud, Pepe Jeans, Real Madrid or Save the Children.