Carmen Cascales

Led UX Research and Design for a major digital transformation project, optimizing user experience and visual branding for airport kiosks. Conducted comprehensive qualitative and quantitative research, collaborating closely with designers to drive data-informed design decisions. Managed project timelines, coordinated with stakeholders, external agencies, and development teams to ensure seamless execution. Oversaw the entire project lifecycle from a Product Owner perspective, delivering successful, on-time results while aligning with broader digital strategy goals.

Scoped and planned discovery and validation UX research studies for online grocery users, utilizing diverse qualitative and quantitative methods across 8 global markets. Managed participant recruitment, conducted interviews and usability tests, and led ideation sessions with cross-functional teams. Delivered impactful insights to support Ocado's KPIs and enhance their Commerce platform. ACHIEVEMENTS Co-managed a design sprint for an online supermarket redesign, leading to a 20% reduction in abandonment rate and increased registrations and first-time shoppers within the first month. Led UX Research initiatives, presenting real user insights from usability tests and interviews, which improved stakeholder understanding of user pain points and experiences.

Planned and conducted UX research aligned with business needs, analyzed results across multiple user journeys, and created User-Centered Design prototypes.

Collaborated with cross-functional teams, including web and app designers and developers, to enhance online services for the user area of the German health insurance website tk.de.

ACHIEVEMENTS Optimized the online registration process for www.tk.de, reducing steps and enabling a 3x faster registration through Face ID. Implemented a digital cashback system for Techniker Krankenkasse, cutting reimbursement time from 10 to 3 days and reducing client service calls by 50%with a user-friendly interface.