Conjunto de habilidades profesionales (31)
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Sales and marketing self-directed professional with combination of business acumen and digital expertise, with experience in international and multicultural teams and clients. Currently supporting Google advising marketing agencies and end clients on how to boost digital business through Google Ads. Data analytics and performance oriented to optimise ROI. Extremely good strategic and research skills. Knowledge of latest paid search engine advertising tools.
Experiencia
- GOOGLEPaid Search Team Leader Assistant / Google Ads / UKI Marketoctubre de 2022 - Hoy (2 años y 2 meses)Barcelona, SpainEmployed by Teleperformance supporting Google identifying and delivering the optimal digital advertising solution for Media, Digital Marketing, Online Advertising Google Agencies and end clients.- Assisting the Team Leader in leading a team of 13 account strategist advising on Google Ads campaign performance improvement, implementing best practices, and sharing latest product releases.- Backing up the Team Leader when needed: implementing strategy, delivering meetings, following up on the team´s and each strategist performance, ensuring cross-collaboration and support in the team.- Coaching strategists and developing them in order to increase productivity: analyzing their sales portfolios and sales approach, strengths and weaknesses and product knowledge in 1:1 meetings. Developing productivity improvement plans individually.- Onboarding newbies to the team and ramping up their knowledge on the sales process and product: among the six newbies onboarded in Q4/22 four of them outperformed their targets by EoQ.- Delivering trainings to strategist across the UKI cluster. The trainings aim to increase the strategists performance and are focused both on best sales practices and product masterisation.- Pitching and implementing paid search strategies with clients across different portfolios within the team in multiple markets. Results:- 2021: yearly average attainment 101%- 2022: yearly average attainment 114%- 2023: yearly average attainment 143%. Received award for being one of the top 10 performers in the market in GA.
- GOOGLESenior Paid Search Manager / Google Ads / UKI Marketjulio de 2021 - octubre de 2022 (1 año y 3 meses)Barcelona, SpainEmployed by Teleperformance supporting Google identifying and delivering the optimal digital advertising solution for Media, Digital Marketing, and Online Advertising Google Agency Partners.- Helped agencies get the best ROAS on their clients' advertising investment by working collaboratively in a consultative role.- Combined the different Google Ads products (Search, Display, Discovery, Shopping) and identified new trends and optimizations to tailor performance enhancing suggestions to maximize the GA accounts potential, both for leads and ecommerce businesses.- Managed campaigns setups, analyzed campaign performance and helped ensure accurate budget pacing to get revenue growth.- Developed and established relationships with new and existing key accounts contacts communicating via phone, email and video meetings.- Strong adaptability to a fast paced environment, continuous product innovation and customer needs.- Built relationships with 35 new digital marketing agencies across the UKI each quarter and managed 120 accounts on a quarterly-basis.
- MELNIK.Marketing and Sales Director - Europeseptiembre de 2019 - septiembre de 2020 (1 año)Calaf, CT, EspañaManufacturing firm of polymer extruded sheets aimed for the graphic arts industry and the food sector.• Developed new geographical markets (Netherlands, Germany, UK and Italy) approaching greenfield customers strategically.• Defined the commercial strategy and pricing, conducted market analysis and sales leads research and designed sales collaterals. Results: Increased new sales leads by 50%.
Recomendaciones externas
Formación
- Master of Internet BusinessISDI2021MIB (Master of Internet Business) Fields of study: • Vision, Strategy & Marketing in the digital era • Innovation, Design Thinking & Lean (Scrum, Kanban) • Digital Tech, Blockchain & Artificial Intelligence • Design, User Interface, Web, Mobile & Apps • Sales, e-Commerce & Omni Channel • Content & Social Networks • Digital Channels: Search, Social & Display • Metrics & Data Analytics • Legal Environment, Ethics, Entrepreneurship & Digital Transformation Achievements: • SCRUM Master • Setting up an e-commerce in Shopify and Oberlo: Created Google Ads (search and display) and Facebook Ads campaigns, SEO, data analytics (Google Analytics, Data Studio, Tableau)
- Business in asian culturesChina Europe International Business School (CEIBS)2018Master of Business Administration - MBA
- Executive MBAIESE Business School2018Master of Business Administration (M.B.A.), Executive MBA
- EAP Foundation Programme, English for Academic Purposes, English for Academic PurposesLondon School of Economics and Political Science2010EAP Foundation Programme, English for Academic Purposes, English for Academic Purposes
- Grado en Diseño, Especialidad Diseño Industrial, DesignElisava Escola Universitària de Disseny i Enginyeria de Barcelona2008Grado en Diseño, Especialidad Diseño Industrial, Design