Conjunto de habilidades profesionales (7)
Cristina en pocas palabras
Ejecutiva experta en impulsar la transformación digital de las empresas a través del uso del dato y la inteligencia artificial. A lo largo de mi carrera, he gestionado equipos de Business Intelligence, Data Governance, Data Engineering y Data Science.
Experta en:
- Desarrollar e implementar la estrategia de datos y analytics, alineada con la estrategia de negocio. Esto implica la identificación de las principales problemáticas de negocio y la definición de estrategias basadas en el dato y analytics que puedan solucionarlas. Estas estrategias se traducen en un roadmap alineado con la estrategia de negocio, con foco en la creación de valor de negocio.
- Desarrollar e implementar soluciones e2e basadas en el uso de Machine Learning y de Artificial Intelligence, incluyendo Natural Language Processing y Computer Vision, y knowledge graphs. Desarrollo de modelos analíticos enfocados a cliente (churn, product recommendation, cross&up-sell, Customer Lifetime Value, customer satisfaction), a eficiencia/automatización (clasificación de documentos, clasificación de imágenes), a la prevención y la detección de fraude.
- Desarrollar el MLOPs framework necesario para escalar data y analytics en las empresas.
- Desarrollar frameworks necesarios para evaluar el performance to grow de las empresas. Se traduce en la construcción de reporting automatico que se pueda utilizar por los responsables de negocio en la toma de decisiones diarias.
- Definir el gobierno del dato, con foco en la calidad del dato, y la implementación utilizando herramientas de mercado. Caso de uso Vision 360º del cliente asegurando la recopilación de datos de todos los dispositivos, canales y herramientas de negocio.
Experiencia
- Zurich Insurance (BU Spain)Head of Data and AnalyticsBANCA & SEGUROSnoviembre de 2016 - febrero de 2023 (6 años y 4 meses)Barcelona, CT, EspañaFundado, desarrollado y empezado la industrialización de las capacidades data y analytics dentro de la compañía. Responsable de 3 areas: Data Governance, Business Intelligence y Data Science.Data Governance. Responsable del desarrollo y la implementación de la calidad del dato alineando con las estrategias y prioridades de negocio. Aplicación destacada: Single Customer View.Business Intelligence. Responsable de la implementación y automatización de los reports de la compañía. Aplicación destacada: Desarrollo end-to-end de reporte automatizado consistiendo en la métricas necesarias para evaluar el performance to grow de la compañía.Data Science. Responsable del desarrollo de la visión y misión del dato y analytics de la compañía , conjuntamente con los lideres de negocio, asegurando a alineación con la estrategia y las prioridades de la compañía. Desarrollo del Roadmap de casos de uso de la compañía, con foco en la creación de valor para los clientes y la compañía. Responsable del desarrollo y la implementación end-to-end de los casos de uso basados en técnicas de Machine Learning y Artificial Intelligence (incluyendo Natural Language Processing y Customer Vision) y Knowledge Graphs. Aplicaciones destacadas: Customer Churn, Cross-sell and Up-sell models, Product recommendation, Customer Lifetime Value, Customer segmentation, Fraud prevention and detection, Document classification, Image classification. Desarrollo de un framework MLOps para el desarrollo y el deployment de los modelos en AWS.
3 recomendaciones externas
GA
RC
AC
Gledys Alexandra Sulbaran Goyo y 2 otras personas recomiendan a Cristina
5/4/2023
I had the pleasure of working with Cristina in Zurich for 6 years, she was my manager in the Data & Analytics team. Working as a Data Scientist in Cristina´s team I always felt supported and valued and undestood how my inputs contributed to the projects we undertook. As well as being personable and approachable, Cristina would outlay her strategic overview and thus enabled each team member to have a big picture focus along with understanding the positive impact they had in advancing the departments goals on a day to day basis while addintionally creating awareness of the value to the business as a whole.
We developed numerous use cases that implied significant savings for the company using Machine Learning and AI techniques such as Fraud Detection Models, Churn, Xsell, Document Classification, among others.
Cristina´s management style and big picture outlook directly helped to create a cohesive and motivated team which it was a delight to be a part of. Personally, I can say that a look back fondly on the time I worked with Cristina and learned from her professional, responsible and positive leadership.
We developed numerous use cases that implied significant savings for the company using Machine Learning and AI techniques such as Fraud Detection Models, Churn, Xsell, Document Classification, among others.
Cristina´s management style and big picture outlook directly helped to create a cohesive and motivated team which it was a delight to be a part of. Personally, I can say that a look back fondly on the time I worked with Cristina and learned from her professional, responsible and positive leadership.
23/3/2023
I have a worked with Cristina during my time working in Zurich Insurance in Barcelona, Spain and I have been impressed by her organizational skills and her deep technical knowledge. She is very good at breaking big projects into smaller, more accessible chunks and managing the delivery of such projects. She has lead initiatives in all AI topics: from text processing, to video/ photo recognition, customer analytics, fraud detection and Data quality, AI ethics etc. She will definitely be an addition to any team, be it small or large as her social presence immediately integrates in any environment.
21/3/2023
I've had the pleasure of working with Cristina in many Data Science projects she has successfully led. She has great management skills along with a remarkable academic background which makes her a valuable advisor or leader any company would like to have in its team. Something I really like about Cristina is this future vision or innovation factor she is always looking for to add to her projects.
Formación
- Licenciatura en MatemáticasUniversitatea de Vest din Timișoara1994
- Doctorado en EconomiaUniversitat Autonoma de Barcelona2002