- MYMOIDProduct & UX Managerdiciembre de 2020 - julio de 2022 (1 año y 7 meses)Madrid, Spain- Executed and defined the process of research, discovery, ideation and prioritization of improvements of the company's products (gateway, payment management tools and analysis panel)- Maintained and improved the products to guarantee the delivery of value in each phase of the user journey- Helped to define the value proposition and planned quarterly and yearly roadmaps and objectives, and its communication to customers, suppliers and stakeholders- Evangelized the product and the vision of the company among clients, stakeholders and collaborators- As a Product Owner, I coordinated and helped, along with the team, to define and refine user stories according to Agile and Lean UX best practices- As Marketing Product Manager, I was in charge of defining product differentiation, sales arguments and coordinating content and marketing campaigns.- And I also promote the improvement of the UX and the design system of the visual interfaces of the products, focused on CRO
- IndraUX Team Leadermayo de 2019 - diciembre de 2020 (1 año y 7 meses)Madrid, SpainTeam Leader and UX & UI Designer to Ticketing market area.- Helped to improve the e-commerce, checkout process and back office management for public transportation services and to boost productivity through its UX- Coordinated a UX team within transportation division, leading projects for major clients such Metro and Renfe- As UX lead and DesignOps, started to set the methodologies, processes, toolset and design system for the whole transportation division along with the UX Manager and a team of 12 multidisciplinary designers
- Lastminute.comSenior / Lead Experience Designerjunio de 2018 - mayo de 2019 (11 meses)Madrid, SpainSenior Experience and Product Designer- Improved the way users search and filter results at flight & hotels offers page- Helped to optimize the CR at key stages in the funnel- Contributed to refine UX patterns, microinteractions and information architecture for the team- Managed the transitions at Home, Marketing and SEO pages to new design system and CMS platform
- DFO Community Management y Gestión de Social Media, Social Media ManagementDeusto Formación2013DFO Community Management y Gestión de Social Media, Social Media Management
- Postgrado en diseño de UX, UX DesignUniversitat Oberta de Catalunya2015Postgrado en diseño de UX, UX Design
- Master of Science in TeachingUniversidad de Sevilla1999Certificate in Teaching Aptitude, Education
- Licenciatura en Publicidad y RRPP, Relaciones públicas, publicidad y comunicación aplicadaUniversidad de Sevilla1998Licenciatura en Publicidad y RRPP, Relaciones públicas, publicidad y comunicación aplicada
- Master en Dirección de Marketing y Conunicación, MarketingInstituto de Directivos de Empresa (IDE-CESEM)2009Master en Dirección de Marketing y Conunicación, Marketing