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Gema Pérez Cuellar

business developer

Puede desplazarse Madrid , Barcelona

  • 40.429913
  • -3.669245
Proponer un proyecto El proyecto sólo comenzará si aceptas el presupuesto de Gema.
Proponer un proyecto El proyecto sólo comenzará si aceptas el presupuesto de Gema.

Localización y desplazamiento

Madrid, España
Puede trabajar en tus oficinas en
  • Alrededor de Madrid y 50 kms
  • Alrededor de Barcelona y 50 kms


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Habilidades (12)

Gema en pocas palabras

A business management professional with a strong experience in international operations, business development, sales and negotiations within the fashion and beauty sectors.
Believes in honesty, proactiveness and ownership.



Moda & cosmética

International Area Manager / Business Developer

Barcelona, CT, España

noviembre de 2019 - junio de 2022 (2 años y 6 meses)

Area scope: 25 countries, 20 distributors
- Design, implement and monitoring annual business plan by country in retail
and wholesale channels: sales, budget, expenses and profitability target.
- Business Review: KPIs analysis and action plan definition for sales growth
(+40% sales growth in 2021)
- Negotiation: contracts, pricing, investments and sales targets.
- Marketing: implementing and following up marketing plan execution on the
field, animations, POS material and e-commerce guidelines.
- Business development: prospecting and opening new distribution countries


Moda & cosmética

International Area Manager / Business Development

París, Francia

noviembre de 2016 - noviembre de 2019 (3 años)

Area scope: 20 countries, 27 distributors
- Coordinating, planning and implementing annual business plans and the
market strategy per country: objectives, KPIs and action plans (+20% sales
area growth)
- Direct sales manager in Spain and General Manager of the Mexico subsidiary
- Implementing marketing and operational field tactics with the partners to develop local point of sales business: animations, campaigns, POS material and e-commerce guidelines.
- Prospecting and opening new markets by franchise and distribution (+7 new
- Franchise network management in the area (15 stores)


Moda & cosmética

Retail Account Coordinator South Europe

París, Francia

marzo de 2014 - noviembre de 2016 (2 años y 7 meses)

- Customer retail portfolio management for Spain, Portugal, Greece and Cyprus (20 stores)
- Operations support: performance analysis by country, sales management based on requirements, promotions, stock performances and merchandising
- Coordinate and follow up the Retail Calendar implementation, including campaigns, product launches and seasonal VMs or promotions
- Supervising weekly orders, assortment definition, standards and procedures
- Ensure efficient stock replenishment to achieve sales and stock targets
- Follow up deliveries (order book management) and credit notes
- Built a strong customer relationship and managing the CRM in accordance with the quality standards and brand values

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