Gemma Busquets

I collaborate with clients to develop creative concepts that align with their business strategy and come to life in their brands, websites, communications, and products.

As a creative director, I guide and oversee the work of other creative partners: photographers, developers, copywriters, illustrators, and motion designers.

This is my role in the different services we offer at the studio:

→ Brand strategy and design. I work with businesses to build a strong brand identity that helps them build trust and credibility while having a cohesive image across platforms. Brand strategy, social media templates, custom illustrations, icons, marketing materials, and brand guidelines.

→ Website design. I design websites that help clients explain their products and services and reach business goals. Landing page, business site, e-commerce, blog, and news websites.

→ Product and UX/UI design. I create user-friendly products that are easy to navigate, following the best UX practices. Web apps, mobile apps, complex platforms, wireframes, user flows, prototyping, and design systems.

→ Pitch deck. I help startups and established businesses put together presentations that grab attention and tell a compelling story. Pitch decks, investor presentations, sales decks, and reports.

→ ESG, Annual report. I design digital reports that keep key information and data engaging and easy to digest. Annual, financial, and performance reports. ESG and CSR reports.

→ Visual information. I take complex data and ideas and turn them into visuals that are simple, clear, and engaging. Infographics, data visualization, and illustrated processes.

As a design teacher, I provide students with hands-on training in visualizing data and complex information. They explore different types of graphics, learn when to use each one, and how to interpret them.

I teach two courses in this year-long master's:

→ Data visualization. A foundational course covering key concepts, best practices, and methods for visualizing data sets, applicable to any project students encounter during the program.

→ Visual explanation. This course teaches students how to simplify complex, technical, or scientific processes into clear, concise visuals that are easy to understand.

I help students throughout the year with their projects in this advanced program in service design.

I give lectures and supervise student's work in these areas:

→ Data visualization. Communicate research insights using data visualization.

→ UX design, information architecture. Methodologies to design and organize the content of a digital product so that it has a clear structure and usable interface.

→ Presentation design. Guiding the students on how to explain their work using visual presentations.