Hello, I'm Griselda.

💡 Curious mind and data-driven, I'm a pragmatic problem-solver with a business mind and extensive international experience in product management, user experience and digital marketing.

🌎 Born and raised in Barcelona, my curiosity and love for languages brought me to live in France, Italy and Canada— where I lived for the past 10 years. (now fluent in 5 languages 🤓 )

👾 Passionate about psychology, design, data and tech, I've been working in the digital space for over 10 years— for startups, international organizations and digital agencies.

📈 Thanks to my background in business & marketing, I have great business acumen as well as an obsession for optimization (and data!) and a user-centric approach to digital product management.

⚡️ Curious, analytical, creative, people-person and challenge-lover.

Want to know more? Let's talk!

▶ griselda.pages @ gmail.com
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Me in a nutshell:

🌎 International background:
• 10 years in Canada, 1 year in Paris.
• Fluent in English, French, Spanish, Catalan and Italian.

💡Skills:
▶ PRODUCT STRATEGY: Roadmap, KPIs, OKRs, funnel optimization, monetization, business model ...
▶ PRODUCT DEVELOPMENT: User stories, prioritization, sprint planning, agile, scrum, ...
▶ USER EXPERIENCE: User journey, personas, wireframes, mockups, gamification, user research, testing, ...
▶ DATA INSIGHTS: Dashboards, Reports, SQL, Tableau, Data Studio, Power BI, Amplitude, Google Analytics,
▶ DIGITAL MARKETING: E-commerce, Cross-channel engagement strategy, email, user acquisition,...