Guadalupe Guzmán

Growth mindset marketer, knitting a career path in brand building, innovation, consumer marketing and digital transformation for B2C/B2B companies across LATAM and Europe.

Sr. Consumer Marketing Manager with more than 14 years’ experience. Constant interaction with Sales, Supply Chain, Finance, Communication, Purchasing, Product and R&D departments.

Responsible for long term strategy definition, portfolio innovation & renovation and communication campaigns; offline and online (brand digital ecosystem designed to boost digital brand love; social media, e-commerce, analytics, brand content) Daily work with media, creative, PR and digital agencies. Looking after annual budget: +USD 4MM, 3 brands with positive results in profitability and market share. Strong teamwork and proactive. Committed to objectives and results.

Professional success means to me; becoming a whole hearted leader, building culturally relevant brands that positively impact consumers and communities and lead projects that not only support the short term vision but that go beyond the bottom line.