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Sector de especialización
Jazz en pocas palabras
I am passionate about strategy and understanding the unique sociocultural dynamics of each market to create campaigns that genuinely resonate with target audiences. With 6 years of experience in marketing, I have developed digital strategies for the Spanish, Italian, and Brazilian markets.
Beyond marketing, music is one of my greatest passions, and my dream was to be part of a festival. Last year, along with two friends, I co-founded a micro-festival in Barcelona. A beta version of something that promises to become truly special.
Experiencia
- KRIIMMarketing SpecialistMODA & COSMÉTICAjunio de 2023 - Hoy (1 año y 7 meses)Barcelona, Spain• Developing and implementing targeted email marketing strategies and automation workflows using Active Campaign, contributing to increased customer engagement and retention.• Testing A/B. Tracking and analyzing email campaign results.• Collaborating with influencers for marketing campaigns.• Optimizing Shopify E-commerce for user experience and conversion rates.• Evaluating e-commerce platforms and marketplaces (Miravia).
- ShamuckMarket ResearcherSECTOR AGROALIMENTARIOdiciembre de 2021 - noviembre de 2022 (11 meses)San José, Costa RicaPersonal project investigating the Costa Rican coffee and natural cosmetic markets on a local and international scale.• Conducted interviews with key stakeholders in the Costa Rican coffee and natural cosmetic sectors to gather qualitative and quantitative data.• Analyzed market trends and consumer behavior to identify vulnerabilities in small businesses,including weak brand identity and insufficient digital presence.• Synthesized research findings into reports, providing actionable insights and strategic recommendations to improve market positioning and competitiveness.
- Ezzing SolarMarketing ManagerENERGÍAenero de 2020 - diciembre de 2021 (1 año y 12 meses)Madrid, SpainPhotovoltaic Software and Solar ERP.• Coordinated client relationships (Italy and Brazil) and channel execution (Digital, Social Media, CRM, Offline).• Reported on media plan progress and objectives.• Created brand identity and positioning strategies.• Developed and implemented marketing strategies for B2C clients.• Managed and optimized budget and campaign KPIs (A/B testing, data analysis).• Implemented SEM and validated SEO strategies.• Designed social media communication and managed paid campaigns.• Created and managed landing pages (Wordpress).• Managed teams, clients, and partners.
Recomendaciones externas
Formación
- Digital Product ManagementNuclio Digital School2024
- Dirección de Marketing y Gestión de MarcaESNECA Business School2019
- Marketing Digital y BrandingCámara de Comercio de Madrid2017
- DerechoUniversidad Complutense de Madrid2015