Client: Insendi
Duration: 2.5 months
Role: Contractor & UX Researcher
Conducted user research to validate the hypothesis of creating a Canva plugin for an LMS (Learning Management System) platform.
Designed and executed qualitative interviews and quantitative surveys to identify user needs, pain points, and opportunities.
Analyzed data to uncover key insights about Canva users and their workflows within an LMS environment.
Delivered a detailed report with actionable recommendations, including user personas, use cases, and feature prioritization for the plugin.
Collaborated with stakeholders to align research findings with business goals, ensuring a user-centered approach to product development.
Skills applied to this project.
Conducted user research to validate the hypothesis of creating a Canva plugin for an LMS (Learning Management System) platform.
Applied Lean methodology to rapidly test and validate hypotheses, focusing on minimizing waste and maximizing learning.
Designed and executed qualitative interviews with real Canva users to gather in-depth insights into their workflows, needs, and pain points.
Created and distributed quantitative surveys to validate findings from interviews and identify broader trends among users.
Analyzed data to uncover key insights about Canva users and their workflows within an LMS environment.
Delivered a detailed report with actionable recommendations, including user personas, use cases, and feature prioritization for the plugin.
Collaborated with stakeholders to align research findings with business goals, ensuring a user-centered approach to product development.