Johanna Roussel

I’ve been working independently for the past eight years through JoooStudio, developing brand identities, packaging and visual systems for clients across food, hospitality, lifestyle, and corporate sectors.

My work focuses on building cohesive brand worlds across print, packaging, digital and art direction, with a strong emphasis on clarity, atmosphere and visual consistency.

Selected projects include Lucky Cat Catering, Moncha, Rolli and Poke Guru, as well as more corporate branding work for clients such as ISP, ARIC and 270 Menuiserie.

Led graphic design and marketing production for the LightWave 3D brand across print, digital, web and communication materials.

Worked across logo design, advertising, websites, email campaigns, content creation, newsletters, interviews, press releases and social media campaigns.

Expanded the visual direction of the brand while supporting marketing strategy and content production.

Worked on branding, logo design, print communication, advertising materials, event graphics and digital assets for national and international clients.

Projects included brochures, magazines, press materials, newsletters, email campaigns, web banners and website design.