- lauraambros.comFreelance Brand CopywriterPRENSA & MEDIOSmayo de 2023 - Hoy (1 año y 7 meses)Select clients: Tropicfeel, Palm, Frend & KettalServices:Branding+ Brand guidelines+ Corporate claims+ Content strategy+ Brand guardianshipDigital content creation+ Blog articles+ Infographics+ Product descriptions+ Web pages (SEO-optimized)+ Case studies+ FAQs+ Email marketingContent optimization+ Translations & localizations (Eng | Spa | Cat)+ Site content audits & reports+ Copy editing & proofreading+ SEO content optimizations
- AbacumContent Marketing AssociateHIGH TECHjulio de 2022 - abril de 2023 (9 meses)Barcelona, SpainClient: AbacumSoftware: Hubspot, Semrush, Google Analytics, Notion, Figma & FraseServices:+ Content strategy+ Digital content creation (blog)+ Infographics+ How-to guides+ Content optimization (SEO)+ SEO-oriented orphan pages+ Marketing newsletters+ Nurturing emails+ Webinars post-production coordination+ Social media managementResults from the bi-weekly marketing newsletter:+ From 30% to +35% open rate+ From 1% to +2% click rate
- NorthMarketing Manager & WriterE-COMMERCEnoviembre de 2020 - junio de 2022 (1 año y 7 meses)Barcelona, SpainSelect clients: Glovo, Heura, UPF-BSM & Massimo DuttiServices:+ Marketing strategy+ Tone of voice+ Digital content creation+ UX Writing+ Content audit+ Sales pitches+ Social media content creation+ Project management+ Team coordinationResults: +130% Social Media growth in 1 year
- Degree in Advertising & Public Relations, CommunicationUniversitat Pompeu Fabra2018Advertising Creativity specialization
- Certificate in Advanced English (CAE)Cambridge University Press & Assessment English2015