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Lorena Rodriguez CRM / CX ManagerLR

Lorena Rodriguez

CRM / CX Manager
  • Tarifa aproximada
    170 € /día
  • Experiencia8-15 años
  • Tasa de respuesta100%
  • Tiempo de respuesta1h
El proyecto se dará por comenzado una vez hayas aceptado el presupuesto de Lorena.
Localización y desplazamiento
Localización
Madrid, España
Puede trabajar en tus oficinas en
  • Madrid y alrededores (hasta 50 kms)
Verificaciones
E-mail verificado
Idiomas
Categorías
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Habilidades profesionales (14)
Lorena en pocas palabras
After working for 7 years in the Advertising industry as Account Manager, I decided to move on to the client side to start managing my own budget and being accountable for the projects I was involved in. having set-up from scratch the CRM contact strategy of 2 big gaming companies, I offer my expertise to those who are in need of building a brand strategy through retaining their customer base, avoiding churn, and focusing on customer experience.

I am also teaching Marketing related subjects at an International Business School in Madrid, therefore happy to help you out with any in-company courses you may want to implement for your employees.

At a personal level, due to my passion for Sports, I can give advice or mentor any person who needs a mentor to keep them highly motivated in any of the disciplines.
Experiencia
  • William Hill
    CRM Manager Spain
    ENTRETENIMIENTO & TIEMPO LIBRE
    mayo de 2013 - Hoy (11 años y 12 meses)
    CRM/CX Manager Spain responsible of creating the strategic and tactical plan for both Sports and Casino products through all the Customer Journey (desktop and mobile), and reporting KPIs on all stages (conversion, retention, reactivation and loyalty). Coordinating work with international & multicultural teams based overseas, plus managing a team of 2 people.
  • EUDE Business School
    Postgraduate Teacher
    EDUCACIÓN & E-LEARNING
    enero de 2015 - Hoy (10 años y 4 meses)
    Teaching Post-graduate students in the areas of CRM, Data Mining, Gaming and Video-Mk.
  • Ladbrokes PLC
    Sportsbook Product & CRM Executive
    ENTRETENIMIENTO & TIEMPO LIBRE
    enero de 2012 - mayo de 2013 (1 año y 5 meses)
    Sportsbook PM at LBapuestas in charge of defining the product’s strategy & reporting re International KPIs. Also in charge of the CRM for SB, Poker, Casino & VIPs during the first year. Supervision of 2 people.
Recomendaciones externas
Formación
  • Master in Digital Marketing
    ESIC
    2010
  • Master in Sports Management
    RFEF - FIFA - CIES
    2011
  • Advertising & PR
    URJC
    2007
  • MBA
    IE Business School
    2018