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Lorena Rodriguez

crm / cx manager

Puede desplazarse Madrid

  • 40.4167754
  • -3.7037901999999576
Proponer un proyecto El proyecto se dará por comenzado una vez hayas aceptado el presupuesto de Lorena.
Proponer un proyecto El proyecto se dará por comenzado una vez hayas aceptado el presupuesto de Lorena.

Localización y desplazamiento

Madrid, España
Puede trabajar en tus oficinas en
  • Alrededor de Madrid y 50 kms


E-mail verificado



Habilidades (14)

Lorena en pocas palabras

After working for 7 years in the Advertising industry as Account Manager, I decided to move on to the client side to start managing my own budget and being accountable for the projects I was involved in. having set-up from scratch the CRM contact strategy of 2 big gaming companies, I offer my expertise to those who are in need of building a brand strategy through retaining their customer base, avoiding churn, and focusing on customer experience.

I am also teaching Marketing related subjects at an International Business School in Madrid, therefore happy to help you out with any in-company courses you may want to implement for your employees.

At a personal level, due to my passion for Sports, I can give advice or mentor any person who needs a mentor to keep them highly motivated in any of the disciplines.


William Hill

Entretenimiento & tiempo libre

CRM Manager Spain

mayo de 2013 - Hoy (9 años y 6 meses)

CRM/CX Manager Spain responsible of creating the strategic and tactical plan for both Sports and Casino products through all the Customer Journey (desktop and mobile), and reporting KPIs on all stages (conversion, retention, reactivation and loyalty). Coordinating work with international & multicultural teams based overseas, plus managing a team of 2 people.

EUDE Business School

Educación & e-learning

Postgraduate Teacher

enero de 2015 - Hoy (7 años y 11 meses)

Teaching Post-graduate students in the areas of CRM, Data Mining, Gaming and Video-Mk.

Ladbrokes PLC

Entretenimiento & tiempo libre

Sportsbook Product & CRM Executive

enero de 2012 - mayo de 2013 (1 año y 4 meses)

Sportsbook PM at LBapuestas in charge of defining the product’s strategy & reporting re International KPIs. Also in charge of the CRM for SB, Poker, Casino & VIPs during the first year. Supervision of 2 people.

Wunderman - WPP Group - France

Agencias de subcontratación

Online Senior Account Executive

febrero de 2010 - enero de 2012 (1 año y 11 meses)

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