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With +8 years of experience in the tech industry, I have developed a deep understanding of marketing and e-commerce tools such as WordPress, Shopify, Zapier, Google Marketing Suite (Analytics, Ads, Tag Manager, Optimize, etc), Facebook Ads, TikTok Ads and several other tools.I specialise in managing cross-functional teams, developing project plans and implementing innovative solutions to meet business objectives.
Over the years, I have mastered the use and implementation of agile methodologies that have resulted in successful project deliveries and satisfied clients. As a Marketing Project Manager, I am committed to understanding the needs of my clients/stakeholders and delivering tailored solutions that meet their unique requirements.
I'm confident that my communication, collaboration and problem-solving skills enable me to lead cross-functional teams and deliver successful projects on time and within budget. Looking for a company where I can use my knowledge and skills to contribute to its success. Looking forward to learning and taking on new challenges.
[ Main Skills ]
- Performance Marketing
- Paid Media. Google Ads, Facebook and Instagram Ads, TikTok Ads.
- CRM Specialist covering Hubspot, Pipedrive and Zoho
- Inbound Marketing and Customer Acquisition.
- Google Analytics 4 & Google Tag Manager, KPIs, Dashboards and Reporting.
- Marketing and Workflow Automation with Zapier, Make, Unito
Experiencia
- FullbackHead of Business & Tech ProjectsREDES SOCIALESenero de 2019 - Hoy (6 años y 1 mes)Valencia, España2022-2023Responsible for building and implementing Martech solutions for +35 clients in under 4 years.Full project ownership, managing scope, schedule, costs, team, communications, quality and risks.Leading Software Development team using Agile methodologies (Scrum/Kanban) creating automatitions, Dynamic Reports and improvements on workflows.Implemented tech solutions such as CRMs, Cloud Storage and E-Commerce platforms for Business clients in education, travel, and finance sectors, with an average project implementation duration of 3 months.2019-2022Built and executed Paid Media campaigns for over 15 accounts across various channels including Google Ads, Facebook, and Instagram Ads.Managed the Marketing team and Marketing budget. +400k€ in adspend anually.
- Lima EstudioPerformance & Business ManagerREDES SOCIALESenero de 2019 - junio de 2021 (2 años y 5 meses)Mar del Plata, Argentina- Desarrollo de estrategias de adquisición de usuarios en Facebook, Instagram, Google y LinkedIn- Búsqueda de nuevos públicos y audiencias en plataformas- Implementación de campañas de anuncios sobre calendario editorial- Ejecución de presupuestos y optimización en función de objetivos planteados- Validación de hipótesis y seguimiento de experimentos e iniciativas basadas en datos
- Rasanorte ADT TycoBusiness & Sales ManagerCOMERCIO AL POR MENORdiciembre de 2015 - diciembre de 2018 (3 años y 1 mes)Mar del Plata, ArgentinaSuccessfully managed a yearly budget of $450k USD for Facebook Ads and Google Ads campaigns.Enhanced the performºance (+30%) of 50 telemarketers and 4 supervisors by implementing standardized reporting processes and closely monitoring key metrics.Leveraged data-driven insights to make informed decisions, driving growth and expanding target markets. Maintained direct communication with multiple stakeholders throughout the process.
Recomendaciones externas
Formación
- Licenciatura en EconomíaUniversidad Nacional de Mar del PlataEconomics - Finance Degree (unfinished) 68% approved. Relocated from Argentina to Spain, leading to departure from university.