Marcos Herrera Copado

As an experienced SEO Product Manager with over a decade of experience leading global teams, I excel at developing and leading teams on executing comprehensive SEO strategies that drive business growth across diverse markets and industries.

As an SEO Manager, I managed a team and provided support to our clients in forecasting and achieving growth. I conducted market analysis, prepared recommendation documents and technical reports, and addressed complex SEO issues on an ad-hoc basis. I contributed to the development of a robust and business-focused SEO/ SEM strategy for our clients and identified new opportunities for SEO/SEM and made suggestions for site improvements and link building opportunities. I conducted research on SEO/SEM and attended international events and industry seminars to stay updated with the latest trends, which I shared with my team and clients. I also mentored SEO/SEM Executives and ran inductions to the SEO/SEM discipline for new staff. Additionally, I directly managed one team of SEO/SEM

Executives and was responsible for their career development through regular 1:1 sessions. I attended and contributed to client meetings alone or with other members of my team and participated in conference calls. I assisted in the preparation and delivery of pitches for new business.

As an SEO Consultant & SEM Manager, I provided consultation to a wide range of clients from various industries, including e-commerce, real estate, and travel. My responsibilities included:

• Conducting thorough keyword research and analysis, developing and implementing SEO strategies that result in increased website traffic and higher rankings on search engine results pages (SERPs).

• Managing paid search campaigns, optimizing ad copy and landing pages, monitoring budget and ad spend, and analyzing performance metrics to maximize ROI.

• Analyzing website traffic and user behavior data to identify areas for improvement and recommending technical solutions to improve site performance and user experience.

• Staying up-to-date with industry trends and search engine algorithms, and implementing best practices to ensure long-term success for clients.

• Collaborating with cross-functional teams, including developers, designers, and content creators, to implement on-page optimization strategies, develop content marketing plans, and optimize user experience across all touchpoints.

• Providing regular reporting and insights to clients, tracking key performance indicators (KPIs) such as organic traffic, keyword rankings, conversion rates, and cost per acquisition (CPA).

• Maintaining strong relationships with clients, providing excellent customer service, and proactively identifying opportunities for upselling and cross-selling of additional services.

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