Conjunto de habilidades profesionales (14)
Maria Carolina en pocas palabras
Enthusiastic and energetic personality. Interest in innovation, strategies, and automation for better use of our time. Adaptable to business cultures and passionate about connecting energetic teams in an energetic to achieve common goals.
As a Digital Marketing expert, entrepreneur, and business manager, I'm always looking for new opportunities.
I've worked with teams from Marketing, Business Intelligence, Legal, Auditory, Customer Experience, Sales, Pricing & Revenue Management, for different projects that were effectively handled in a peaceful environment and with efficient teamwork.
My energetic and motivational personality gives me very useful problem-solving skills. Through my leadership, communication, and team-building skills, we were able to successfully finish different projects and goals such as increasing email revenue by 15% YOY, implementing 3 automated campaigns, decreasing 60% of the time, and decreasing 40% of costs and expenses.
As far as my consultancy experience, I've been able to provide guidance and new ideas to small to medium size businesses looking to expand their digital marketing efforts. I create a digital ecosystem based on objectives, strategies, goals, results, optimization, and automation. The business I've worked for have gained a clear knowledge of the channels and strategies that each of their digital channel and the campaign will perform the most.
Experiencia
- MCDM StrategiesFounder of a Digital Marketing Consultancyjulio de 2022 - Hoy (2 años y 5 meses)Digital ecosystem, optimization of resources, automated marketing. Management of RRSS & Email Mkt for sports, health, food, education and other brands.
- COPA AIRLINESEmil Marketing and Online Salesfebrero de 2017 - Hoy (7 años y 10 meses)Panama City, Panama- Strategy, content development, coordinate execution (legal requirements, approval) and report results of +2K campaigns and promotions. Platform expert for reports to VPs.- Creation of 3 automated campaigns with Business Intelligence department in 2 years that resulted in +USD 500K sales, from scratch with a team of 5 people focused on the sales cycle.- Coordination of the email business cycle for promotional, loyalty, customer service, online products and agencies, to improve performance and prioritize impact on client journey.- Worked with different teams and numerous interns to brainstorm new ideas, strategies and campaigns and guide them to effectively execute them.
- COPA AIRLINESSEM and Digital Performanceagosto de 2016 - febrero de 2017 (6 meses)Panama City, Panama- Management of paid media for definition of strategy, compilation and analysis of results.- Creation of a department to prepare results reports, process efficiency and give recommendations for future opportunities.
3 recomendaciones externas
AL
DC
MA
Andre Lopez y 2 otras personas recomiendan a Maria Carolina
6/5/2023
I want to express my sincere gratitude and admiration for the amazing work you did as an email marketing and online sales coordinator at Copa Airlines. You have shown exceptional project management skills, creativity and effectiveness when designing and executing campaigns to attract and retain more passengers for the airline.
You were a great leader and mentor, inspiring and supporting me and the rest of the team. You have truly made a difference in our industry and I’m proud to say I worked with you.
Thank you!
You were a great leader and mentor, inspiring and supporting me and the rest of the team. You have truly made a difference in our industry and I’m proud to say I worked with you.
Thank you!
30/3/2023
Ha sido sumamente grato trabajar con María Carolina en este proyecto. Su disponibilidad, responsabilidad e interés en escuchar mis solicitudes, sin perder de vista su función de asesorarme de acuerdo a su experiencia, siempre pensando en el interés de mi marca. Sin duda una profesional en su área con la que estamos muy felices de trabajar.
29/3/2023
María Carolina nos ayudo a estructurar las estrategias y planes de marketing , siempre muy atenta a las necesidades y con una guía oportuna y eficaz.
Formación
- Master of Digital Marketing & EcommerceEAE BUSINESS SCHOOL2023Master of Digital Marketing & Ecommerce
- Maestria de Mercadeo, MarketingUniversidad de Chile2017Maestria de Mercadeo, Marketing
- Bachelor of ScienceUniversity of Louisville2012Bachelor of Science in Business Administration, Finance, General
- Complete undergraduate program, Finance, GeneralQUALITY LEADERSHIP UNIVERSITY2009Complete undergraduate program, Finance, General
- Bachiller en Ciencias y Letras con mérito ComercialColegio San Agustín2007Bachiller en Ciencias y Letras con mérito Comercial