Conjunto de habilidades profesionales (8)
Marion en pocas palabras
Specialist in Digital: 9 years’ experience.
Google AdWords and Bing Ads certifications.
Expert in Google Adwords, Analytics, Bing Ads, Criteo platforms
Consultant in Digital performance (all marketing channels)
Experiencia
- Yahoo!Search Marketing AdvisorE-COMMERCEagosto de 2008 - julio de 2010 (1 año y 12 meses)Dublín, Irlanda- Creating and optimising search advertising campaigns for French advertisers:Selecting relevant keywords, writing ads, bid management for cross-industries clients.- Building up and negotiating sales proposals with our ISO Sales team.- Maintaining and optimising healthy performance (Click-Through Rate, Cost perAcquisition, Return on Investment, etc.) for major agencies and high-spending clients.- Building powerful client relationships: offering proactive advice, helping to establish theireditorial issues and identifying growth opportunities.- Direct contact with top spending advertisers via conference calls, presentations andregular business trips to Europe.
- Friendly RentalsSEA ManagerVIAJES & TURISMOmarzo de 2011 - diciembre de 2011 (10 meses)Barcelona, España- Creating PPC campaigns in all languages in accordance with our website’s development.- Optimising on-going search campaigns performance to drive business growth.- Implementing PPC strategies (AdWords and AdCenter).- Examining analytical reports in order to make the right adjustments.- Translating the company website, newsletters, etc.
- LocalnomadSEA ManagerVIAJES & TURISMOdiciembre de 2011 - julio de 2014 (2 años y 8 meses)Barcelona, España- Taking charge of the ecommerce marketing budget of the company.- Creating and optimising AdWords/Bing Ads campaigns in all languages on a daily basis: keyword generation, ad copy writing & testing, bid management, URL optimisation.- Monitoring the online marketing data, tracking results (CTR, CPA, ROI, etc.) and carrying out all the reports to ensure that the company’s business goals are reached.- Implementing PPC strategies to have the best KPI.- Managing the Creative team for the Display, Remarketing and Branding banners.- Carrying out online marketing presentations for the company.- Part of the thought process & creation of new projects within the company (new website).
Recomendaciones externas
Formación
- Master Degree II in Law (Copyright & Business Management)Aix en Provence University (FR)2005