Marion Ravaud

consultor de comunicación marketing

Barcelona, España

  • 41.38506389999999
  • 2.1734034999999494
  • Tarifa aproximada 200€ / día
  • Experiencia 7 años y +
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Desplazamiento
Puedo hacer proyectos en la oficina del cliente

Marion en pocas palabras

Specialist in Digital: 9 years’ experience.
Google AdWords and Bing Ads certifications.
Expert in Google Adwords, Analytics, Bing Ads, Criteo platforms
Consultant in Digital performance (all marketing channels)

Experiencia

agosto de 2008 - julio de 2010 | Dublín, Irlanda

E-commerce

Yahoo!

Search Marketing Advisor

- Creating and optimising search advertising campaigns for French advertisers:
Selecting relevant keywords, writing ads, bid management for cross-industries clients.
- Building up and negotiating sales proposals with our ISO Sales team.
- Maintaining and optimising healthy performance (Click-Through Rate, Cost per
Acquisition, Return on Investment, etc.) for major agencies and high-spending clients.
- Building powerful client relationships: offering proactive advice, helping to establish their
editorial issues and identifying growth opportunities.
- Direct contact with top spending advertisers via conference calls, presentations and
regular business trips to Europe.
marzo de 2011 - diciembre de 2011 | Barcelona, España

Viajes & turismo

Friendly Rentals

SEA Manager

- Creating PPC campaigns in all languages in accordance with our website’s development.
- Optimising on-going search campaigns performance to drive business growth.
- Implementing PPC strategies (AdWords and AdCenter).
- Examining analytical reports in order to make the right adjustments.
- Translating the company website, newsletters, etc.
diciembre de 2011 - julio de 2014 | Barcelona, España

Viajes & turismo

Localnomad

SEA Manager

- Taking charge of the ecommerce marketing budget of the company.
- Creating and optimising AdWords/Bing Ads campaigns in all languages on a daily basis: keyword generation, ad copy writing & testing, bid management, URL optimisation.
- Monitoring the online marketing data, tracking results (CTR, CPA, ROI, etc.) and carrying out all the reports to ensure that the company’s business goals are reached.
- Implementing PPC strategies to have the best KPI.
- Managing the Creative team for the Display, Remarketing and Branding banners.
- Carrying out online marketing presentations for the company.
- Part of the thought process & creation of new projects within the company (new website).
noviembre de 2014 - Hoy | Barcelona, España

E-commerce

Criteo

Senior Account Strategist France

- Provide strategic account management to medium sized advertisers and media agencies.
- Develop and maintain strong partnerships with clients.
- Advise on client’s digital strategy and educate advertisers on Criteo’s technology.
- Optimise accounts to improve performance and identify growth opportunities.
- Analyse a wide range of performance metrics.
- Act as a consultant to create successful campaigns in line with client’s strategic objectives.
- Responsible for growth and up-selling of the individual portfolio.
- Training new comers of the company.
- Part of strategic projects.

Formaciones

  • Master Degree II in Law (Copyright & Business Management)

    Aix en Provence University (FR)

    2005

Idiomas

  • Francés

    Bilingüe o nativo

  • Inglés

    Competencia profesional completa

  • Español

    Competencia profesional completa

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