Mark Liu

I lead cross-functional teams based in the E.U. and the U.S., spearheading the evolution of MeWe to a product-centric organizational culture and development process. I actively engage in fundraising efforts, navigating conversations with both blockchain-focused and traditional "web 2.0" investors. I am the architect of the product roadmap, aligning it with our business objectives and customer's needs. I also oversee operational budgets, manage our subscription-based revenue streams, and create blockchain-based monetization strategies to drive innovation.

• ▪ Architected migration path to move 1.5 million users on to the blockchain, to-date converting over 780K users making MeWe the largest social network on a blockchain.

• ▪ Lead the negotiations and subsequent execution of contractual obligations to obtain over $3M funding in 2023.

• ▪ Stabilized churn for the subscription business, saving over $50K in lost monthly revenue.

• ▪ Established a new organizational system for rapid product discovery and delivery, resulting in increased throughput of weekly releases and customer satisfaction.

• ▪ Built analytics systems from the ground-up, leading to faster decision-making and improved project selection.

• ▪ Launched new AI systems to scale up our on-platform learning, and to aid with content moderation.

At MerchantWords, I oversaw all business aspects, including P&L, product management, customer service, marketing, and HR. I established systems that supported the growth of a remote team and optimized operational costs. My product-led strategies introduced new revenue streams such as APIs, professional services, AI, and white-label products. Additionally, I successfully negotiated major deals with Fortune 100 companies, aligning these with our focus on advanced conversational AI and customer-oriented product development.

• ▪ Pioneered a fully remote company via use of Kanban development methodology, augmented annual revenue to $5M and a target for acquisition.

• ▪ Increased revenue by $4M in 1 year by leading a full spectrum of business operations spanning from business development, P&L, customer service, legal, marketing, strategy, pricing, and product roadmap.

• ▪ Reduced cloud computing costs by over 50% in one year through advanced data science techniques, developing a novel approach to measure supply and demand on Amazon.

• ▪ Grew the user base to 300% by exploring new markets and successfully steering performance improvements.

Collaborate with startups to build everything from marketing automation to analytics systems to product-led organizations. Served in a multitude of industries from blockchain to automotive to entertainment, AI, and more.