Marta Bellón Moraleda

digital marketing specialist

Málaga, España

  • 36.721261
  • -4.421265500000004
  • Tarifa aproximada 100€ / día
  • Experiencia 2-7 años
Proponer un proyecto

Disponibilidad no confirmada

Media jornada

Preferencias

Desplazamiento
Puedo hacer proyectos en la oficina del cliente

Verificaciones

  • E-mail verificado

Habilidades (11)

Marta en pocas palabras

Graduada en Publicidad y Relaciones Públicas. Titulación Superior de Marketing en ESIC. Después de cursar un año de sus estudios en Inglaterra se dio cuenta de que una de sus debilidades es viajar, le apasiona el mundo y las distintas culturas.

Con más de 5 años experiencia en el Departamento de Marketing y Comunicación Digital tanto en empresas establecidas y con presencia internacional, como startups lideradas por jóvenes emprendedores.

Desde su primera toma de contacto con el mundo de la empresa se dio cuenta de que se había producido un cambio. Considera que el marketing digital se ha convertido en la columna vertebral de la comunicación que lleva a las empresas al éxito, es la herramienta básica para adaptarse a esta nueva era.

Si hay algo que tiene claro es que no hay logro sin esfuerzo.

Experiencia

mayo de 2015 - octubre de 2016 | Málaga, España

Viajes & turismo

Your.Rentals

Online Marketing Specialist

Plan and development of Online Marketing Strategy.
- KPI's Definition, budget management and design of Online Marketing Strategy
- Interpret data, analyse results using statistical techniques and provide ongoing reports using BI software (Tableau Software): Product analysis, sales and results analysis, campaigns performance...
- BI and Data Analysis: Dashboards creation for Executive, Management and User levels.
- Analysis of the Product quality and creation of improvement strategies.
- Support the analytic needs of a business unit by analysing web traffic Google Analytics
- Plan and execute all online channels strategy and campaigns web, SEO/SEM, social media, display advertising campaigns, dynamic remarketing, email marketing...
- Tracking conversion rates and making improvements to the website.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Create and deliver the best digital experience providing website and mobile A/B testing with A/B testing tools (Optimizely)
octubre de 2016 - Hoy | Marbella, Málaga, España

Hotelería

Les Roches

Online Marketing Specialist

1. Plan, coordinate and implement the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO for Spanish market aligned with business goals and Marketing Plan
2. Assign Digital Media Budget per channel aligned with the Marketing Plan and Objectives
3. Manage integrated reporting dashboard for campaigns. Through Big Data Visualization and Analysis Tools. Calculate ROI, spend and performance towards campaign goals to aid in preparation of monthly/weekly digital marketing campaign reports
4. Manage e-mail marketing program (Marketo) and assist in the plan, development and implementation of Email Automation, Email Nurturing and Email Marketing aligned with the Global strategy
5. Coordinate, create and implement digital content and digital design necessities
6. Aid in landing page testing of web pages, developing recommendations based on search and web analytics to improve user experience and objectives
8. Track and analyze the performance of all the digital channels and content development using Google Tag Manager, and other platforms to aggregate data for success metrics
9. Keep up to date Website information, content and documents and implement Website improvements to increase the organic performance and coordinate the implementation to integrate the information in the CRM
10. Aid with CRM process improvements and automation
11. Design of printing and digital marketing materials (Printing materials, catalogs, display banners, media advertisement materials…) and keep the content up to date and aligned with the brand image.
12. Maintain the consistency of the brand image in the digital media, materials and channels.
13. Drive development and management of digital co-marketing and co-branded partnerships with distributors and partners
14. Develop creative briefs to give the internal team and agencies clear direction

Formaciones

  • Grado en Publicidad y Relaciones Publicas

    ESIC

    2013
  • Títulación Superior en Marketing

    ESIC

    2014

Idiomas

  • Inglés

    Competencia profesional completa

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