Conjunto de habilidades profesionales
Habilidades profesionales clave
Otras habilidades profesionales (22)
Sector de especialización
Marta en pocas palabras
Passionate about business strategy, with a deep understanding of customer, marketing and retail.
Challenge oriented, used to building teams and strategies from scratch. I've created more than 6 projects from zero, in different environments, both in-house and as a freelance.
Creative and data driven, I always try to ellaborate and communicate a customer oriented strategy that helps the company grow.
Experiencia
- Decathlon West EuropeHead of Portfolio Management & Strategyenero de 2023 - Hoy (1 año y 11 meses)Madrid, SpainDefined and implemented the strategic portfolio for 11 countries, driving operational efficiency and revenue growth as Chief of Staff for the West Europe CEO. Directed cross-functional teams to align business objectives across the region, delivering high-impact solutions
- DECATHLON SpainHead of Customer Strategy & Growthenero de 2019 - Hoy (5 años y 11 meses)Madrid, SpainPioneered the creation of Decathlon's first Customer Area in Spain, now serving as a model across the organization and managing a 14M+ customer database. Led efforts to reduce churn by 160%, increase active users by 5%, and implement 15 customer feedback channels, significantly improving customer experience. Drove CRM performance, growing turnover with a 1.5x increase over prior results, contributing directly to the company's revenue growth.
- Decathlon UnitedHead of Customer Strategy - Global Membership Programenero de 2021 - diciembre de 2023 (2 años y 11 meses)Madrid, SpainDrove the strategic rollout of the global membership program across 9 countries, reaching over 80M members in just 1.5 years—achieving faster than-expected growth for 72 countries. Spearheaded initiatives that directly contributed to a 200M+ member base, enhancing customer loyalty and driving global engagement.
Recomendaciones externas
Formación
- Business Expert, Administración y gestión de empresas, generalThe PowerMBA2018Business Expert, Administración y gestión de empresas, general
- Empowering ManagementDecathlon Exchange2016Empowering Management
- Degree in Advertising and Public Relations, Marketing, Advertising and Public RelationsUniversidad San Jorge2012Degree in Advertising and Public Relations, Marketing, Advertising and Public Relations
- Foundations of Business Strategy, Online courseUniversity of Virginia Darden School of Business2014Foundations of Business Strategy, Online course
- Inspiring Leadership through emotional intelligence (online course)Case Western Reserve University2014Inspiring Leadership through emotional intelligence (online course)