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Michelle Murcia

head of marketing & growth

Trabaja a distancia desde Barcelona

  • 41.3828
  • 2.1774
Proponer un proyecto El proyecto se dará por comenzado una vez hayas aceptado el presupuesto de Michelle.
Proponer un proyecto El proyecto se dará por comenzado una vez hayas aceptado el presupuesto de Michelle.

Localización y desplazamiento

Localización
Barcelona, España
Trabajo a distancia
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Categorías

Habilidades (15)

Michelle en pocas palabras

Colombian and passionate entrepreneur based in Barcelona, fluent in English and Spanish. I have 6 years of experience in Performance Marketing, mainly in early-stage startups, specializing in B2C product development and marketing. I’m a highly motivated self-starter who has a wealth of experience in mobile marketing. I have led marketing teams focused on the growth and development of different channels, building processes from scratch as well as being involved in technological projects such as platform integration, data visualization dashboards, and product features with a customer-centric approach.

I have experience in mobile marketing, e-commerce, and growth driving strategies through different UA channels (Tik Tok Ads, Google Ads, ASA, Facebook/IG Ads, among others), Influencer Marketing, ASO, Social media and PR. Also has experience in retention marketing and CRM tools with an eye toward balancing growth with performance and brand positioning in different markets.

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Experiencia

Timeling Services Limited

Entretenimiento & tiempo libre

Head of Marketing

Barcelona, España

noviembre de 2021 - Hoy (1 año y 4 meses)

We are changing the game, a calendar-based dating app for real-life connections has arrived. Marketing and performance leader for the European market. In charge of online and offline marketing campaigns. Definition and implementation of the strategy within the English and Norwegian speaking market, with a focus on the Scandinavian countries. Planning, execution, and budgeting.

B2C strategies within the growth and branding channels: Social Ads, Google Ads, Influencer Marketing, ASO/ASA, CRM, Display, Native Ads, Podcast, Social media, Ad Networks, Public relations, Events, and Collabs.
Growth hacking Marketing digital Mobile Applications Marketing Redes sociales Marketing Strategy Business Strategy Branding

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Formaciones

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