Habilidades profesionales
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Otras habilidades profesionales (5)
Miki en pocas palabras
Over 7 years of experience as a Digital Analyst with a key focus on tracking implementation plans, quantitative and qualitative analysis, and data visualization.
Experience working on optimization goals in e-commerce RPV, lead gen, conversion rate, conversion funnel optimization, and user experience optimization.
To measure is to know. If you cannot measure it, you cannot improve it.
Experiencia
- NATEEVOSenior Digital Analyst Consultantagosto de 2022 - Hoy (2 años y 8 meses)Madrid, Spain• Management of data analysis tools, such as GA4, Google Analytics, or Adobe Analytics.• Management of tag manager tools such as GTM, Adobe launch, and tealium.
- AccentureSenior Digital Analystoctubre de 2020 - agosto de 2022 (1 año y 10 meses)Málaga, Spain• Definition of KPIs to monitor the clients' performance• Development of dashboards (Google Data Studio and Tableau) focused on business monitoring and decision making.• Preparation of periodic and ad hoc analyses in order to focus actions on results.• Management of data analysis tools, such as GA4, Google Analytics, or Adobe Analytics.• Management of tag manager tools such as GTM, Adobe launch, and tealium.
- TequieronlineDigital Analystabril de 2015 - diciembre de 2020 (5 años y 8 meses)Madrid, Spain• Analysing trends and making data-driven decisions.• auditing and tagging clients' website• Detailed analysis and reports of campaigns
Recomendaciones externas
Formación
- Master of Data ScienceKSCHOOL2021Master Data Analytics
- Deegree Geography and History, HistoriaUniversidad Nacional de Educación a Distancia - U.N.E.D.2014Deegree Geography and History, Historia
- Sound EngineerCESUR2009Sound Engineer