After 5+ years working in the digital communication industry, I can consider myself a digital marketing specialist in the making, because in my field I’ll be always constantly learning and exploring.
I have been working in different advertising agencies as a client product marketing manager managing big clients like Damm, Nestlé, P&G, Euroleague, Reebok, CaixaBank and Sanofi. I feel very comfortable creating and executing 360ª digital strategies and campaigns, managing the daily management of clients, teams and suppliers, planning the monthly content calendar and scheduling campaigns, budgets, defining KPIs and reporting analytics, implementing results and targets insights. Yes, the whole process.
I am a very passionate person and I’m always eager to launch new challenges. Everything I do, I do it from the heart and because I feel it. That prompted me to launch my brand, Aire. Aire offers unique handmade pieces from different parts of the world made by women. We share their stories, we give value to their work and the creations they make. We embrace the slow&eco-friendly way and we encourage to buy more quality and less quantity to generate a better impact. I manage the social media strategy, I plan the monthly content calendar and schedule campaigns, I created and run the e-commerce, creation and supervision of social ads campaigns and SEO&SEM. Pretty much, everything.
As if working full-time and being an entrepreneur is not enough, I work with small local companies which need to improve their digital presence. I have worked with several restaurants, hotels, beauty brands and clothing stores. I create the digital strategy, organize photoshoots and events, plan the monthly content calendar and schedule campaigns, design web pages with Wordpress and Shopify, implement and supervise social ads campaigns and SEO&SEM, and manage socials channels and content creation.