Norma A., Visual Communication 🚀 Webmarketing

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I am a creative consultant and I believe in unicorns.....

Also, I have experience in visual communications, branding, digital strategies, and content marketing.

With a background in Design and a master's in Marketing Management, I have managed to combine creativity and business into innovative projects with a user-centered thinking.

Benaw Products / iCover
Brand & Communication Manager
LOGÍSTICA & SUPPLY CHAIN
junio de 2013 - agosto de 2015 (2 años y 2 meses)
Guadalajara, México
Start-up focused on the design and production of devices accessories.
Collaborated in the development and launch of the brand in January 2015.

-Lead the communication department
-Developed the brand image, packaging and website interface.
-Collaborated with the marketing department in the creation of offline/online strategies.
-Planned and run digital marketing campaigns and events.
-Coordinated product creation projects (design, development, and release).
-Managed direct suppliers in and outside the country (China) ensuring high-quality results.
-Organized and directed visual media production.
-Mentored and coached team members ensuring all were trained in skills and tasks.

*Collaborated with major brands in the production of marketing campaigns (Adobe, OfficeMax, iShop, MacStore, Corte Inglés)
Branding Product management Gestion de projet
Aldes
Digital Promotion Leader
INGENIERÍA MECÁNICA
enero de 2017 - Hoy (8 años y 5 meses)
Lyon, Francia
Digital marketing and communications. Focusing on the residential market for international subsidiaries in Belgium, Germany, Italy, Netherlands, Spain and UAE.

Responsibilities include:
- Digital integration and cohesion of subsidiary branding.
- Cross-cultural Marketing strategies.
- Content Marketing strategies.
- Development of a digital Lead Management plan.
- Web performance, audit & monitoring: Analytics, CMS.
- Implementing Internet marketing: SEO, SEM, SMM etc.
Génération de leads Digital Transformation Digital communication Content marketing
Multiple Projects
Creative Consultant
ARTE & ARTESANÍA
enero de 2013 - Hoy (12 años y 5 meses)
Guadalajara, México
Worked on a variety of projects developing :
- Corporate identity & branding
- Digital publishing (Infographics, white papers, webzines)
- Virtual content (Virtual conferences, video content, webinars)
- Website interface design focused on user experience (UX/UI)
- Digital marketing projects that included SEO, SEM & SMO
- Photography & Video
Brand content Branding Digital Marketing

BA Design and Visual Communications
ITESO, Guadalajara Mexico
2012
Innovation through design Computer tools for Design Design-context Interaction Ergonomics Graphic Design Entrepreneurship Projects
Photography
Brandhome, Guadalajara Mexico
2013
Sustainable Design
Universidad Panamericana, Guadalajara Mexico
2013
Masters in Science in Marketing Management
Grenoble École de Management, Grenoble France
2017
Brand management & Product Development Digital Marketing CRM B2B Marketing International Negotiations Global Marketing