- Next Day MediaProgramatic Adoperations ManagerINTERNET DE LAS COSASfebrero de 2016 - Hoy (9 años)Ámsterdam, Países BajosAs ad-ops task varied from technical to analytical. While managing display, video and native advertising responsibilities included:Campaign management:- Creative Booking- Campaign setup + targeting- Optimisation, monitoring and prioritising- Client reportingProgrammatic:- Creation of programmatic deals- Deal optimisation + troubleshooting- Performance analysis and optimisation- Data based sales support- RTB optimisationPublisher support:- Advertising consulting- Tag creation + implementation- Positioning optimisation- Revenue optimisation- TroubleshootingBusiness development:- Experimenting for process optimisation- Exploring new formats- Implementation of technologies
- Strategic Marketing (MSc)London School of Business and Finance LSBF2015A master that develops the advanced knowledge and skills needed to implement, manage and evaluate marketing strategies in today’s globally connected yet volatile economy. Coursed included: - Strategic Marketing - Consumer Behaviour and Research - Integrated Marketing Communications - Internet Marketing Management - Luxury Brand Management - International Marketing
- Marketing and Psychology (BAH-C)University of Chester2012The bachelor degree Marketing and Psychology gave an in-depth understanding of human psychology; how consumers make purchasing decisions; and business relationships can be influenced through Marketing strategies. The course covered a range of modules in both subjects, enabling understanding of how consumers think, feel and make decisions.