- AXA GO EspañaSenior UX DesignerHIGH TECHseptiembre de 2024 - diciembre de 2024 (3 meses)Barcelona, España
- Collaborated on UX research and developed UI designs for two innovative Proofs of Concept aimed at reducing high attrition rates among sales representatives.
- Designed an AI-powered tool for creating dynamic training materials and immersive learning experiences.
- Developed an AI-powered tool to simulate customer interactions, enhancing agents’ conversational skills and customer profiling capabilities.
- Rodrigo SeoaneUX/UI Designer ConsultantBANCA & SEGUROSjulio de 2012 - Hoy (12 años y 7 meses)Barcelona, CT, EspañaWith 25 years of experience in digital design, I specialize in crafting user-centered products and services, with a strong focus on SaaS and mobile applications. My career spans over 50 projects in my first decade, where I honed my skills as a creative designer, and the past 15 years have been dedicated to developing scalable, modular solutions through a design thinking approach.My ability to bridge business strategy and design execution ensures that I deliver intuitive and impactful solutions that meet both user and organizational goals.
- ATS Applied Tech SystemsSenior UX SpecialistINTERNET DE LAS COSASjulio de 2021 - mayo de 2023 (1 año y 10 meses)Barcelona, CT, España
- Led user-centered design processes, uncovering critical issues and delivering actionable insights through workshops with cross-functional teams.
- Designed and launched “Optimise®”, a resource management tool that significantly improved resource allocation efficiency across the platform.
- Oversaw the complete product design lifecycle, delivering new tools and features aligned with user needs and business goals.
- Master en Gamificación y Narrativas TransmediaIEBS Business School2023My Master's degree in Gamification and Transmedia Storytelling provided me with a comprehensive understanding of the dynamic fields of gamification and transmedia storytelling, equipping me with valuable skills and knowledge to create engaging and immersive experiences across various media platforms. Throughout the program, I delved into the principles and theories behind gamification, exploring how game mechanics, elements, and design principles can be applied to non-game contexts to enhance user engagement, motivation, and behavior. I gained expertise in designing gamified systems that effectively leverage intrinsic and extrinsic motivators to drive desired outcomes and create memorable experiences. In addition, the program covered transmedia storytelling, which involves the seamless integration of narratives and content across multiple media channels. I studied the art of crafting compelling stories that unfold across different mediums.
- Master en Diseño DigitalFaculdade de Arquitetura - Universidade de Lisboa2013My Master's degree in Graphic and Business Design focused on the integration of design principles with entrepreneurial strategies for social business initiatives. Through my thesis, I explored the implementation of entrepreneurship in the context of social enterprises, studying how design thinking and business strategies can be leveraged to create sustainable and impactful ventures. This program equipped me with a unique blend of creative and business skills, enabling me to effectively address social challenges, design visually compelling solutions, and drive positive change through entrepreneurial approaches.
- Design Tradeoffs and UX Decision-MakingNielsen Norman Group
- DesignOps: Scaling UX Design and User ResearchNielsen Norman Group