Romain G.

consultor digital marketing

Palma de Majorque, Baléares, Espagne

  • 39.5696005
  • 2.6501603000000387
  • Tarifa aproximada 200€ / día
  • Experiencia 2-7 años
Proponer un proyecto

Disponibilidad no confirmada

Verificaciones

  • E-mail verificado

Categorías

Descubre lo que Romain está buscando

Desplazamiento
Solo hago proyectos en remoto

Romain en pocas palabras

Open to new opportunities in the world of digital marketing!

Now dedicated to Startups and SME digital marketing development, optimizing actual strategy or designing new strategy but also focused on advanced pure players and big companies implementing strategy on determined channels.

Able to work with:

Google Adwords Account Management, Facebook Ads, Twitter Ads, Google Display, Website monetization, Content Optimization, Project Management, Competition analysis

Also experienced in:

Merchandising, SEO optimization, UX management, Website audit, Design,

Business Lines:

Turism, Rent a Car, Insurances, Real Estate, Computers, Electronics, Fashion & Accessories

Languages:

French, Spanish, English

Experiencia

febrero de 2013 - octubre de 2013 | Paris, France

E-commerce

Makazi

In charge of Content and Analytics

- Traffic analysis and ROI measurement: monitoring of key performance indicators (visits, clickthrough rate, clicks) of the 5 websites of the group (Australia, Canada, Brazil, New Zeland and South Africa), ROI measurement of the content initiatives, SEO monitoring (monitoring via keywords SEMRush). Trafic : 3M per month.

- Content Management Site: enrichment of website content (images, videos, specifications, user reviews, user manuals) in 1000 categories, 100,000 products sheets / country 10M offers, proposals to improve the content and definition of specifications with the technical team

- Recommendations to the sales team: recommendations to country managers for the recruitment of new merchants according to search trends

- Outsourcing Management : search for external solutions for the production of content (writing 200 Buying Guide, 2000 reviews, 50,000 operations of matching / month), implementation of quality monitoring

- Competition Analysis: SEO positioning, SEM and scrapping of content
febrero de 2014 - diciembre de 2014 | Palma de Majorque, Baléares, Espagne

Viajes & turismo

Logitravel

Display / Affiliation Manager

- Management and development of existing (3) and new (5) affiliate programs and own affiliate platform on the 8 markets of the brand : Spain, Portugal, Italy, France, Germany, UK, Finland and Brazil.

- Validation and categorization of new affiliates: follow up of preformance (convertion rate, sales, trafic, bounce rate etc...)

- Comercial relation : negotiation of special rates, sales challenge, analisis of best practices and set up of sales deduplication strategy.

- Support for integration of material, management of technical issues, control of tracking, direct relation with design department for production of new materials.

- Management of metasearch relations both comercial and technical : Jetcost, Vuelosbaratos, Simpky (FR), Vivanoda (FR) etc...

- Prospection for new medias and new marketing trends and recomendation to the product managers (cruises, hotel, flight, activities, circuits, cars rental, train, ferries...) : establishing contact with big pure players as LetsBonus (ES), Beruby (ES), iGraal (FR), Topcashback (UK) etc...

- Management and development of existing and new display medias partnership: first contact of El Mundo, El Economista, La Vanguardia + relation with influent travel bloggers as El Viajero Fisgon (ES, IT, FR), Trydoo (IT), Officiel des Vacances (FR), Voyagermoinscher (FR) etc...

- Analisis of global performance and recomendation to marketing director for tactic and strategic actions.
septiembre de 2016 - enero de 2017 | Palma de Majorque, Baléares, Espagne

Viajes & turismo

OK Rent a Car

Responsable Ecommerce

DIGITAL MARKETING SPECIALIST

- Set up of anual campaign calendar

- Set up of mensual marketing online budget

- Merchandising optimization: priorization of campaign displayed on the website

- Development and optimization of global mix medias performance: SEM, SEO, Display, Social Medias, Newsletters.

- SEM, SMO, Display: CPC ajustement, analisis of new search trend, ROI optimization.

- SEO: Optimization of natural trafic through improvement of titles, metatitles, slugs, alt atributes, content priorisation (H1/H2), 301 redirection, keywords content optimization, internal linking, user friendly website structure.

- Analytics: analysis of quality/performance of each media for optimization + creation of reporting via excel for analysis of global performance.

PROJECT MANAGER:

- Coordination between content, design, web developer, customer care and product managers in order to deliver website redesign

- Former Website Audit: SEO, customer journey and barriers to online purchase.

- UX management: analisis of customer journey best practices, transmission of needs to web developer.

- Content management: request of content refresh and traduction needs.

- Planning control: coordination of each departments in order to deliver web redesign on time.
febrero de 2014 - julio de 2015 | Palma de Majorque, Baléares, Espagne

Viajes & turismo

Logitravel

Digital Marketing Manager

PRODUCT:

- Set up of comercial plan each year: according to seasonality (summer, specials holidays, bank holiday, last minute etc...) establishment of product priority and forecasting of merchandising priorities according to historic, product expertises, cruises company priorities and competition.
- Set up of annual budget: according to historic, global market forecast and objectives, establishment of monthly marketing budget.

- Management of product: manual activation and priorization of product on the web depending on historical datas, demand, cruises company pushes and competition.

- Merchandising optimization: priorization and placement of product on the web optimizing product visibility, creation of banners, and optimization according to google analytics and sales datas.

MARKETING :

- Development and optimization of global mix medias performance: SEM, SEO, Affiliation, Metasearch, Display, Social Medias, Newsletters etc...

- SEM, SMO, Display: CPC ajustement, analisis of new search trend, ROI optimization.

- SEO: creation of content, articles, banners, videos, special landing pages

- Afiliate: seek of new opportunities, development of special partnership, negotiation of conditions, performance analisis

- Newsletter: creation of newsletter, banners, html, segmentation of target and analisis of performance.

-Google Analytics: analysis of quality/performance of each media for optimization

Formaciones

  • Master Marketing

    EM Strasbourg

    2013

    Marketing, Entreprenariat, Statistiques, Langues étrangères

Idiomas

  • Espagnol

    Bilingüe o nativo

  • Français

    Bilingüe o nativo

  • Anglais

    Competencia profesional completa

charter modal image

Nuestro éxito es un logro de todos

Ayúdanos a lograr este éxito y demostrar la profesionalidad de nuestra comunidad firmando el Código de conducta freelance

Firma el código