Ruben C.

Lead the Havas´ Performance area in Barcelona, coordinating a large and multidisciplinary team of highly talented marketers with over 18 members, communication and workflow with 3 agencies of the group and a variety of client portfolio. Supervise the strategy and implementation of the different channels, such as SEM (Modern Search), Social, Programmatic and Direct purchase, counting with deep knowledge of the different areas. Accountable for key initiatives and new projects focused on omni-channel, integrated marketing initiatives, demand generation and acquisition marketing strategy as we expand full funnel Spreading the Digital knowledge to the team and develop base of the team to exceed their KPIS´s. Be responsible to ensure excellent relationships with other agency partners and with key media owners.

Lead the definition and execution of best-in-class digital marketing strategies that will achieve web/app lead generation; customer/client acquisition/retention and app downloads strategies, by managing day-to-day operations through digital channels, such as SEM, Display, Social Ads, Video, Audio ads and Affiliates. Design all aspects of Growth and marketing tech roadmap while partnering with the Product team to prioritize the needs of the marketing team. Coordinate strategies to increase the Organic reach (through link building, content distribution, social media, strategic partnerships, SEO and ASO) Own the conversation with partners highlighting new opportunities and improvements to the current process of Growth and Digital Transformation. Provide direct oversight, management, leadership, guidance and training to junior team members.

Management of performance channels, including; Search, Display, Video and Social Media networks such as; Facebook, Twitter, YouTube and LinkedIn for different verticals; including a blue chip automotive company with different brands, as well as a variety of accounts focused on pharma, a global ecommerce with presence in 10 countries and finance vertical with a new DMP project along with use cases, including the use of multi-channel to map out a holistic strategy along with offline channels and DMP strategies.