Sara Guiral

digital manager & saas marketing. ma digital manag

Barcelona, España

  • 41.3828
  • 2.1774
  • Tarifa aproximada 150€ / día
  • Experiencia 2-7 años
  • Tasa de respuesta 100%
  • Tiempo de respuesta 2h
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Desplazamiento
Solo hago proyectos en remoto

Sara en pocas palabras

For 6 years I’ve been helping companies (B2B and B2C), agencies and freelancers with their marketing strategies. Thanks to the digitally connected place the world is today, I’m able to work with clients of any nationality to accompany them in their creation, promotion, and digital growth strategies.

My formal education is in advertising and PR, but my real, valuable knowledge in that domain comes from lessons learned through trial and error–I’m passionate about all projects I get involved with and am never afraid to put all I have into them. I enjoy being employed in medium-sized companies, such as the SaaS GoodBarber, and have had the opportunity to work in big companies like Adidas, as digital project manager.

Thanks to my experience managing

➜ HELP :

🔹 Entrepreneurs, startups, and solid companies launch their mobile-web projects from scratch.

🔹Apps creators with an existing app in the marketplaces–I help them make their app stand out from the rest by creating strategies that combine: ASO (App Store Optimization), digital & app marketing (online/offline), social ads and app growth.

🔹 Consulting and supporting companies that want to apply Human Centered Design in their services/features creation.

In my spare time I’m working on creating a pair of apps: Frycle and ForTwo.

If you’re interested in hearing more about how I can help you, feel free to contact me–I’d love to hear from you.

Experiencia

septiembre de 2018 - Hoy | Barcelona, España

High tech

Criteo

Global Marketing Manager SaaS

-Developing B2B marketing strategies with Existing Business.
marzo de 2018 - septiembre de 2018 | Nuremberg, Alemania

E-commerce

Adidas

Digital Experience Project Manager

- Lead the realization of seasonal digital plans for/with Action Sports and HeartBeat Sports and Markets including involvement of key functions, brief to agencies and end to end project management.
- Translate seasonal plans into digital activations, providing guidance to ensure that the digital strategy is properly implemented.
-Creation of Digital Toolkit for all digital touchpoints. Approach and framework for digital seasonal execution plan and activations execution (technical solution definition).
-Plan the app content calendar in order to ensure a personalized user experience.
-Plan and execute the retail store screen visualization.
noviembre de 2013 - septiembre de 2018 | Ajaccio, France

High tech

GoodBarber

Country Manager Spain & Latam | Marketing | Comunication | RR.PP | App - SAAS sector

- Develop marketing and media strategies for the brand in the worldwide market.
- Built and ran campaigns to attract new customers and maintain existing ones.
- Maintained strong relationships with the media. Provided B2B customer support.
- Produced all the brand communication materials for my markets, which include: press releases, press kits , newsletters , e-books , podcast and event documentation.
- Managed the Spanish and LAM community on social networks, producing regularly online marketing and app-focused articles for GoodBarber's blog. Developed a SAAS communication strategy.
- Led cross-department teams in forming ideas and implementing them in projects that boosted growth in the firm.

Formaciones

  • Inbound Certification

    Hubspot Academy

    2016
  • Licenciatura en Publicidad y Relaciones Públicas

    Universitat Autònoma de Barcelona

    2013

Certifications

Idiomas

  • Español

    Bilingüe o nativo

  • Inglés

    Competencia profesional completa

  • Francés

    Competencia profesional básica

  • Catalan

    Bilingüe o nativo

  • Italiano

    Competencia profesional básica

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