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Otras habilidades profesionales (42)
Sergio en pocas palabras
I have experience building and managing products in a very wide and diverse range. My experience launching my own startup made me understand the process of the mix between business, strategy and product to market.
User first is always the end goal.
I have been part of all the phases managing the production of a tech related product and my background as an architect and designer let me organize and structure ideas and proceses in way different form than the usual in the tech world. At the same time my experience as a developer and in product production allow me to manage and communicate efficiency with tech & design areas.
I'm a creative mind who loves tech & design. Learn is something I will do forever.
I grew up between computers and craftsmen, since my father spectrum to clay modeling from my mother, which makes me see the world from an special point of view. There is an incredible connection between these two opposite fields.
The team is everything. Understand how is your team built and the abilities of each other is the most important thing to push the limits of it, creating value and innovation.
I'm passionate of every kind of mindful state of the art technology and its human implementation.
Always looking for challenge projects.
I understand design as part of everything, but a good designer should know how the build process work, understand the limits of what is possible, what it needs research, and learn the tech behind the desing.
I believe in the process of combining that "human language" with this "technology language" to produce something. I always try to look for the big picture.
Just a phrase. Question everything.
Experiencia
- MadBeachProduct design, UX & UI design, front-end developmentENTRETENIMIENTO & TIEMPO LIBREmarzo de 2018 - septiembre de 2018 (6 meses)Madrid, EspañaProduct and Brand consultancy firm. Small but strong team firm who loves mixed profiles to work in an easy and flexible culture based structure.Freelance consulting for two big sized projects. MadBeach and AroundLounges.MadBeach.We had to conceptualise a product built for a brand that was producing an event with different points of interaction physical interaction in a place.User app, Staff app, admin website. Ticket bridge. CMS + API.UX & UI Design, branding.
- SpoortanProduct ManagerE-COMMERCEoctubre de 2017 - abril de 2018 (7 meses)Madrid, EspañaProduct Manager at a tech startup.I got into consulting with the company in a delicate situation because they were having complicated moments managing the relationship. Business, product, development, and most important deliver.The core of the company was non-technical and the development of the product was 100% outsourced this driving into a complicated communication and dependency for a fast iteration environment.This had generated tension in the direction of the company and the early investors. I saw it as a challenge.During the consultancy period, the first part was to first identify these problems in the cloud of company decisions and ideas about their future. And then try to create a roadmap that could fit the quite stretch time-to-bomb range they had.The first point was clear. Get a simple version of the product in the process already developed but no finished version.- Get in the control of the remote developer team.- Organize and create a methodology for constant weekly work delivery.- Simplify the product as much as possible to ship as fast as we can and don't let technology drive the product decisions. Clean it from not clear features and let only user-centered and validated ones as a priority to finish.
*Problems found:- Communication between parts is in red flag status and as soon as I go deep into the project I realize that this is the core problem.- The tech team has built a complexity not necessary for an initial state of a product, which makes changes and evolution go slower than expected.The Roadmap is reorganized taking into account problems and setting some goals to reach in product delivery, timing, and investment needs in order to make it the next round.As soon as the project continues, the direction of the company shows doubts about the reorganized roadmap and inability by pressure to the founders the simplification of the product making even more complicated the decision making "free of chains" and fast iteration. - Replit.coCo-founder. CEO & product manager, designer, front-end developer.EDUCACIÓN & E-LEARNINGoctubre de 2015 - octubre de 2017 (2 años y 1 mes)Madrid, EspañaA project based on pushing the evolution of online forums.How could they be?Which is the purpose of a forum?How to improve this kind of communication between people?The goal is making it so easy and so fast to participate in an online discussion or topic.Curating them and offering quality content.An interaction platform where people express themselves with short videos. Think about mixing Quora + Youtube + Snapchat.Got selected in:Tetuan Valley, startup school, MadridIncubated in Google Campus Madrid1st place Europe Startup RoadShowMind the Bridge Startup School, San FranciscoPioneers 500IN3 MadridI did many jobs as it was a project small at first. Ideator, product manager, designer, front-dev, UX, comercial, manager, pitcher, financial, accountant.Just doing everything it needs to let the project grow.In the process I've learnt:· The importance of the team to build something addressable.· The importance of going global since day one.· Steps to bring a product from zero to market.· How to raise capital building a communication plan, decks, discourse.· The relationship between, time, launching, time to market, bootstrapping a company steps.· The importance of long term networking.· The importance of being user first mind· The value of lean developing procesess· Technology as a tool for change.· The importance of managing capital and the startup mindset for short & long term goals and milestones.· How to build user centered experiences.· The importance of marketing and how to invest time and money in it.· Mindset for constant evolution and fast iteration.https://replit.co/
Recomendaciones externas
Formación
- Masters degree in ArchitectureCEU2013I consider architecture one of the most complete degrees regarding the process of creating anything. The most important part of architecture is itself the capacity of facing a project that you don't completely know but you have to reach a point in which it will be built, created or happen in one way or another focusing on the experience of the people who will be using the subject of the creation. It could be a space, a building, a product. Just whatever element in which several fields of study and expertise are needed to be built.
- Master on Maya XSI, 3d modelling, design and animationCEV2006Acquired knowledge about the whole process around 3d modeling, post-processing and representing 3d environments, animations, render, shading, texturizing.
- Digital FabricationMadrid2015Self taught in CNC digital fabrication needs. Software, hardware and processes. Opened my interest about this technology and i continued learning deep on my own in the search of complex shapes and form finding. Learned python applied to 3d software and embedded systems.
- UX / UIMadrid2014Self taught Architecture is by far the most UX / UI concept centered degree even ahead the UX / UI courses are around just because architecture uses the these concepts applied to design not just digital than physical product. The shift to apply the architecture process to digital products has been something easy for me and I've been depurating and cleaning the architecture concepts for it during the last years.