Sergi Pastor Tatje

digital strategy and business transformation

Barcelona, Espanya

  • 41.38506389999999
  • 2.1734034999999494
  • Tarifa aproximada 350€ / día
  • Experiencia 7 años y +
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Sergi en pocas palabras

Barcelona-born entrepreneur and marketing specialist with more than 15 years of experience and leadership in digital marketing, strategy, business development and digital transformation in FMCG, Luxury, Retail, Travel Industry & Real Estate in France, Spain & UAE. I have an international outlook, with good communication & mentoring skills enhanced by fluency in four languages. Used to lead projects with vision, honesty, commitment, creativity and team spirit. Marketing lover, frustrated artist, enthusiast in music, passionate about fashion & design.

I help companies across all industries to develop new digital technologies and strategies to have a real impact in sales and their core business (ecommerce, seo, sem, crm, mobile & business transformation)

Motto: "Life is short do stuff that matters".

Experiencia

septiembre de 2016 - Hoy | Barcelona, Espanya

Gran distribución

Unilever

CRM Consultant

Definition and implementation of a new CRM strategy for all the FMCG Brands.
enero de 2013 - Hoy | Barcelona, Espanya

E-commerce

ChicPlace

Founder & CEO

International fashion, jewellery and decoration marketplace with more than 800 brands and 40.000 products. Member of the board in charge of P&L, investor relations and fundraising, development and overall operations of the business. Strong focus on IT, marketing, PR and Commercial operations internationally (Spain, France & Italy). Acquired by Eshop Ventures (May 2016).
enero de 2009 - diciembre de 2012 | Barcelona, Espanya

Viajes & turismo

Splendia Luxury and Character Hotels

Senior Manager, CRM Loyalty & Marketing

In charge of marketing and CRM projects defining best practices and procedures to establish the best strategy for each market (focus in the European market). Define and analyze the KPI's to set the strategy accordingly to each segment/type of customer. In charge of the Loyalty program and the acquisition campaigns. Oversees the database structure and maintenance with the IT department. Establish the Social media plan and guidelines. Support PR & worldwide partnership actions and the SEO, SEM strategy.
marzo de 2008 - noviembre de 2008 | Barcelona, Espanya

Gran distribución

Gallina Blanca Gb Foods

Media & Digital Manager

In charge of all below the line campaigns in Spain for all the FMCG brands of the group. Lead the digital team and the on-line strategy to develop the website and maximize visitors. Define the SEO, SEM, CRM strategy and all the contents and promotions. Support above the line campaigns (TV), PR and shows.
junio de 2007 - marzo de 2008 | Barcelona, Espanya

E-commerce

Planeta DeAgostini

Product Manager Senior

Design, develop, and execute marketing strategies and direct advertising and promotional activities (TV, CRM, acquisition…). Research and evaluation of new products. Work with external third parties to assess partnerships and licensing opportunities. Set pricing to meet revenue and profitability goals. Develop the core positioning and messaging for the product. Brief and train the sales force.
mayo de 2003 - mayo de 2007 | Barcelona, Espanya

E-commerce

Jm Bruneau

Marketing & Digital Manager

Direct all offline and online marketing campaigns. Develop A/B testing scenarios intended to maximize results. Participate in the development of the brand internationally. Implement systems, procedures and KPI within the scope of direct customer marketing. Manage and maintain the database. Lead the internet team and develop the on-line strategy to maximize ROI and establish the SEM, SEO strategy. Brief and train the sales force.

Formaciones

  • Maitrise EGE

    Universitat de Barcelona

    2002
  • PDG ADVANCED EDUCATION

    IESE Barcelona

    2016

Idiomas

  • Espagnol

    Bilingüe o nativo

  • Français

    Bilingüe o nativo

  • Anglais

    Competencia profesional completa

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