Definition and implementation of a new CRM strategy for all the FMCG Brands.
International fashion, jewellery and decoration marketplace with more than 800 brands and 40.000 products. Member of the board in charge of P&L, investor relations and fundraising, development and overall operations of the business. Strong focus on IT, marketing, PR and Commercial operations internationally (Spain, France & Italy). Acquired by Eshop Ventures (May 2016).
In charge of marketing and CRM projects defining best practices and procedures to establish the best strategy for each market (focus in the European market). Define and analyze the KPI's to set the strategy accordingly to each segment/type of customer. In charge of the Loyalty program and the acquisition campaigns. Oversees the database structure and maintenance with the IT department. Establish the Social media plan and guidelines. Support PR & worldwide partnership actions and the SEO, SEM strategy.
In charge of all below the line campaigns in Spain for all the FMCG brands of the group. Lead the digital team and the on-line strategy to develop the website and maximize visitors. Define the SEO, SEM, CRM strategy and all the contents and promotions. Support above the line campaigns (TV), PR and shows.
Design, develop, and execute marketing strategies and direct advertising and promotional activities (TV, CRM, acquisition…). Research and evaluation of new products. Work with external third parties to assess partnerships and licensing opportunities. Set pricing to meet revenue and profitability goals. Develop the core positioning and messaging for the product. Brief and train the sales force.
Direct all offline and online marketing campaigns. Develop A/B testing scenarios intended to maximize results. Participate in the development of the brand internationally. Implement systems, procedures and KPI within the scope of direct customer marketing. Manage and maintain the database. Lead the internet team and develop the on-line strategy to maximize ROI and establish the SEM, SEO strategy. Brief and train the sales force.