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Tamara Martín Sánchez Product Researcher / DesignerTM

Tamara Martín Sánchez

Product Researcher / Designer
  • Tarifa aproximada
    270 € /día
  • Experiencia8-15 años
  • Tiempo de respuesta1h
El proyecto se dará por comenzado una vez hayas aceptado el presupuesto de Tamara.
Localización y desplazamiento
Localización
Madrid, España
Puede trabajar en tus oficinas en
  • Madrid y alrededores (hasta 50 kms)
Verificaciones

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Idiomas
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Habilidades profesionales (42)
Tamara en pocas palabras
Hi there! I am a multidisciplinary designer specialized in research and service design. My diverse background has allowed me to have a creative and strategic way of problem-solving, great visual and communication skills, and a particular fascination with human behavior understanding.

I worked for eleven years as an art director in the best advertising agencies in Spain (DDB, Contrapunto BBDO, TBWA, Leo Burnett…). During that time I was involved in the creation of amazing projects for international brands such as Mercedes-Benz, BBVA, Loterías, FOX Films, CEPSA, Movistar, Volkswagen, etc. I am really proud to have won multiple international awards that recognize my creative work of those years. Before my advertising career, I also worked for three years as a journalist.

Now, I am focused on designing meaningful experiences through human-centered design. I help organizations to understand what is going on "out there". Knowing how real people think, their expectations, behaviors and needs to improve their business objectives and capabilities.

More about me, here: tamaramartinsanchez.es
Experiencia
  • Bnext
    Product UX Researcher
    BANCA & SEGUROS
    marzo de 2020 - Hoy (5 años y 2 meses)
    Madrid, Comunidad de Madrid, España
    Working on:
    - Design, recruit, coordinate, and execute different types of qualitative and user-centered design methods.
    - Design, coordinate, and execute and analyze quantitative research trough surveys. - Also work closely with Data & Analytics colleagues to define customer centered KPIs that create a holistic picture of customer behaviour and tell the full story of how and why people use Bnext.
    - Analyze customer data, identify patterns, synthesize and communicate research findings through creative and clear storytelling.
    - Translate research findings into actionable, prioritized recommendations in order to provide opportunities to improve the overall Bnext user experience.
    - Develop and deliver design research workshops to internal stakeholders.
  • Freelance
    Creative Designer
    octubre de 2018 - marzo de 2020 (1 año y 5 meses)
  • DDB Spain
    Senior Interactive Art Director
    julio de 2017 - octubre de 2018 (1 año y 3 meses)
    Madrid y alrededores, España
    Working on: Art direction and creativity for integrated campaigns (TV, print, online, branded content, direct marketing, etc). Member of Digital Transformation Team. UX/UI. Clients: BBVA, Volkswagen and new business. Awards: Cannes Lions (x2), Festival El Sol (x6), El Ojo de Iberoamérica (x6), Premios Eficacia (x3)
Recomendaciones externas
Formación
  • Curso de facilitación
    in-mocion
    2019
    Diseño y facilitación de reuniones de co-creación.
  • Diseño de Servicios
    in-mocion
    2019
    Co-creation Research Ideation Prototype
  • Creativity advertising master
    Zink Project
    2007
    Creative concept. Art Direction. Copywriting.
  • Journalism
    Universidad Complutense de Madrid
    2005