Hi there! I am a multidisciplinary designer specialized in research and service design. My diverse background has allowed me to have a creative and strategic way of problem-solving, great visual and communication skills, and a particular fascination with human behavior understanding.
I worked for eleven years as an art director in the best advertising agencies in Spain (DDB, Contrapunto BBDO, TBWA, Leo Burnett…). During that time I was involved in the creation of amazing projects for international brands such as Mercedes-Benz, BBVA, Loterías, FOX Films, CEPSA, Movistar, Volkswagen, etc. I am really proud to have won multiple international awards that recognize my creative work of those years. Before my advertising career, I also worked for three years as a journalist.
Now, I am focused on designing meaningful experiences through human-centered design. I help organizations to understand what is going on "out there". Knowing how real people think, their expectations, behaviors and needs to improve their business objectives and capabilities.
More about me, here: tamaramartinsanchez.es