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Veronica M.

google ads and programmatic advertising specialist

Puede desplazarse Barcelona

  • 41.3828
  • 2.1774
Proponer un proyecto El proyecto sólo comenzará si aceptas el presupuesto de Veronica.
Proponer un proyecto El proyecto sólo comenzará si aceptas el presupuesto de Veronica.

Localización y desplazamiento

Localización
Barcelona, España
Puede trabajar en tus oficinas en
  • Alrededor de Barcelona y 50 kms

Preferencias

Duración del proyecto
  • ≤ 1 semana
  • ≤ 1 mes
  • Entre 1 y 3 meses
  • Entre 3 y 6 meses
  • ≥ 6 meses
Tamaño de la empresa
  • 1 persona
  • 2-10 personas
  • 11-49 personas
  • 50 - 249 personas
  • 250-999 personas
+2 autres

Verificaciones

E-mail verificado

Idiomas

Categorías

Habilidades (13)

Veronica en pocas palabras

I am a versatile and multilingual Digital Advertising Specialist with 5+ years experience in Google Ads and Programmatic Advertising.
During these years in the Digital Advertising Industry I have acquired excellent analytical and communication skills, and have gained experience on how to optimize accounts and identify opportunities on them.
Passionate about Online Marketing, I have a keen eye for detail and consider myself a relationship-builder.

Experiencia

Cognizant - Cognizant Technology Solutions Spain SL

Consejo & auditoría

Video and DV360 Senior Campaign Manager for the German market

Dublín, Irlanda

noviembre de 2018 - agosto de 2020 (1 año y 9 meses)

- Optimizing Youtube campaigns in Google Ads for EMEA
- Optimizing Youtube, Display and Video campaigns in DV360 for the German market
- Providing high value video campaign optimization solutions for Large Customer Sales
- Assisting Account Managers and Programmatic Account Strategists by providing meaningful and actionable solutions to their clients’ specific requests
- Using optimization techniques and work on optimization aligned to customers' goals across YouTube, Google Video Partners and Google Display Partners
- Data analysis: analyze data at account and campaign level creating advanced bid and budget suggestions
- Reporting: Create Post Campaign and Implementation reports highlighting the strengths and weaknesses, getting the most meaningful insights and analyzing the impact of the optimization strategies into multiple Google Ads Video campaigns
- Identify opportunities at account level to help sales teams seize opportunities and drive conversations with agencies and clients with a proactive understanding of the business
- Training and coaching the new joiners

Cognizant - Cognizant Technology Solutions Spain SL

Consejo & auditoría

Google Ads Optimization Specialist for the German market

Dublín, Irlanda

junio de 2018 - octubre de 2018 (4 meses)

- Gathering and analysing data at the account level and campaign level
- Creating and implementing keywords packs, bidding strategies, bids adjustments, ETAs and Ad Extensions
- Using optimization techniques and work on optimization aligned to customers' goals across Google Search
- Identifying general opportunities in an account to help sales team size opportunities and drive conversations with agencies and clients
- Collaborating effectively with Sales Rep to understand, action and respond to requests

24 Option

Banca & seguros

Digital Strategist for German, English and Spanish markets

Dublín, Irlanda

abril de 2017 - marzo de 2018 (11 meses)

- Creating Accounts and Campaigns (in-house: Google Ads, Bing Ads, Search Ads 360) managing large budgets
- Responsible for monitoring and optimizing existing campaigns across several channels
- Contributing to the overall Digital Marketing strategy
- Ensuring Digital Marketing spend is managed within pre-approved limits, costs are minimized and maximum value is achieved across all activity
- Distributing the budget across the different campaigns
- Using various measurement tools including Google Analytics and Campaign Manager, to report on the performance and effectiveness of all digital marketing activity
- Optimizing landing pages for PPC



Knowledge of the following Digital Marketing tools:

- Google Ads
- Bing Ads
- Google Analytics
- Search Ads 360
- Campaign Manager
- QlikView
- AppsFlyer
- SEMrush

Accenture

Consejo & auditoría

SEM/PPC Analyst Search Ads 360 for German, English and Spanish markets

Dublín, Irlanda

mayo de 2015 - marzo de 2017 (1 año y 10 meses)

Recomendaciones externas

Consulta las recomendaciones de Veronica

Formaciones