Conjunto de habilidades profesionales (21)
Sector de especialización
Vivian en pocas palabras
Hey 👋 , I'm Vivian and I help businesses grow by creating effective marketing strategies that generate leads and support sales teams, especially in B2B and tech environments.
What I do 🌟
I focus on boosting your sales pipeline by running targeted marketing campaigns that drive more qualified leads and demand.
How I can help you
✅ Align marketing and sales: ensuring your marketing campaigns support sales efforts.
✅ Optimize campaigns: creating and improving email campaigns and lead generation strategies.
✅ Automate marketing: use tools like Salesforce and Marketo to make your marketing more effective.
✅ Track performance: building dashboards to monitor campaign results and adjust strategies for better outcomes.
Experiencia
- EventbriteMarketing Strategy and Content OpsHIGH TECHabril de 2024 - agosto de 2024 (5 meses)At Eventbrite, I focused on creating tailored marketing strategies to support high-impact event creators, helping them grow and thrive on the platform. I led the Top Organizer Success Program, designed to enhance the experience for top organizers, which resulted in a 74% increase in creator retention and engagement.My role involved working closely with key event creators to provide personalized marketing support through amplification plans, ensuring their events reached the right audiences and drove ticket sales. This strategic approach boosted creator satisfaction and solidified their loyalty to the platform.
- CuteraMarketing ManagerINDUSTRIA FARMACÉUTICAoctubre de 2021 - diciembre de 2023 (2 años y 3 meses)Madrid, EspañaAt Cutera, I was the driving force behind marketing strategies that boosted sales and raised our brand profile in the Iberian region. Here’s a snapshot of what I did:Sales enablement & B2B marketing: developed and executed targeted B2B marketing campaigns and strategies, aligning closely with sales teams to enhance lead generation and demand creation. Collaborated on account-based marketing initiatives, crafting and delivering impactful materials to support sales efforts and optimize lead conversion.Lead generation & demand creation: managed the entire lead flow process, from strategic planning to post-sale support. Implemented digital marketing projects including web, social media, and CRM campaigns, significantly boosting lead generation and pipeline growth.Strategic planning & execution: controlled the annual marketing budget and developed localized marketing plans tailored to Spain's market. Adapted global strategies for local implementation, ensuring alignment with broader business objectives.Event management: took charge of organizing both national and international scientific events, including trade shows and conferences. Managed everything from goals and budgets to logistics and marketing campaigns, driving demand and building strong B2B connections.Team collaboration: teamed up with sales and marketing leaders to create and execute marketing programs that opened up new business opportunities and boosted revenue.
- KLEINDigital Marketing Specialist - US MarketARQUITECTURA & URBANISMOfebrero de 2020 - enero de 2022 (1 año y 11 meses)Barcelona, España
- Developed and executed effective marketing plans tailored for the US market.
- Improved communication channels, renewed the website, and boosted social media presence for better visibility on Google using smart SEO techniques.
- Successfully launched a campaign to introduce new tools and products, leading to noticeable improvements in conversion rates.
- Implemented a user-friendly Salesforce Pardot strategy to enhance customer engagement.
- Led the creation of an internal website for easy sharing and centralized storage of marketing materials with our commercial team.
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