Acerca de José Carlos
I’m currently open to freelance collaborations where technology, data, and creativity converge to deliver results.
With a strong focus on Salesforce Marketing Cloud and Data Cloud, I help companies design and optimise data-driven customer experiences, from strategy to technical execution, while also supporting integrations and processes across Sales Cloud and Service Cloud when needed.
What I bring to the table:
- Full implementation and administration of Marketing Cloud, with advanced use of AMPscript, SQL, and Journey Builder.
- Automations and dynamic content to personalise communications and boost campaign performance.
- Data Cloud activations that unify fragmented customer data for smarter segmentation and decisioning.
- CRM and system integration (Salesforce core clouds, external APIs, eCommerce, loyalty, etc.).
- Strategic consultancy to evolve use cases, ensure scalability, and maximise platform ROI
- Training for internal teams (both operational and certification-oriented: Email Specialist, Consultant, Admin, Developer).
I work alongside a specialised technical team, enabling me to take on complex projects with agility, whether it's building a new digital ecosystem from scratch or optimising an existing setup.
With 8+ years of experience leading Salesforce projects for major clients in banking, retail, pharma, and insurance, I’m currently supporting Decathlon Spain as a technical consultant, delivering advanced Marketing Cloud and Data Cloud solutions.
Salesforce Certified:
Marketing Cloud Consultant
Marketing Cloud Email Specialist
Marketing Cloud Developer
Master’s in Digital Business – ICEMD/ESIC
Let’s connect if you’re looking to scale your Salesforce stack with AI, automation, and measurable impact.
Español
Bilingüe o nativo
Inglés
Competencia profesional completa
Acepta trabajo presencial
Madrid (hasta 50 km), Barcelona (hasta 50 km)
Experiencia
- DecathlonSalesforce Marketing Cloud Technical ConsultantCOMERCIO AL POR MENORoctubre de 2023 - Hoy (2 años y 7 meses)Madrid, EspañaBoosting CRM performance at Decathlon by delivering technical solutions in Data Cloud and Salesforce Marketing Cloud: designing automated customer journeys, optimizing platform architecture, integrating systems, crafting personalized experiences with AMPscript and SQL, and analyzing campaign data to drive results.
- SuarezSalesforce Marketing Cloud ConsultantLUJOjulio de 2023 - Hoy (2 años y 11 meses)Madrid, EspañaOrchestrating end-to-end journey acceleration for Aristocrazy and Suarez, leveraging Salesforce Marketing Cloud to deliver smart, data-driven experiences.
- Orange BankSalesforce Marketing Cloud ManagerBANCA & SEGUROSabril de 2021 - septiembre de 2023 (2 años y 5 meses)Madrid, EspañaResponsible for Marketing Cloud platform at the bank.-Planning and execution of customer journeys.-Execution of commercial campaigns focused on sales through different channels.-Coordination of actions and dependencies with other areas of the bank and IT providers working in agile (Jira).-Analysis and reporting of the conversion of all actions on the platform (MicroStrategy).-Integration with third-party systems: Custom activities, data integration, etc.
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Formación
- Master en Digital BusinessESIC Business & Marketing School2017
Certificados
- Salesforce Marketing Cloud Email SpecialistSalesforce2018
- Salesforce Marketing Cloud ConsultantSalesforce2019