Catalina Requejo

Responsible for the end-to-end management and optimization of the brand’s e-commerce ecosystem and marketplace presence. Leading daily operations across platforms, ensuring product listings are accurate, optimized, and aligned with brand guidelines. Managing pricing strategies, stock coordination, and performance tracking to maximize revenue and profitability.

Develop and execute digital growth strategies, identifying opportunities to improve conversion rates, customer experience, and overall site performance. Collaborate cross-functionally with marketing, design, and sales teams to align campaigns and product launches. Analyze KPIs such as traffic, sales performance, and customer behavior to make data-driven decisions and continuously optimize results. Lead and support team members, fostering a results-oriented and collaborative environment.

Planned and executed comprehensive digital marketing strategies to increase brand visibility and drive online sales. Implemented SEO initiatives, improving website positioning and organic traffic through keyword research, on-page optimization, and content strategies.

Coordinated multi-channel campaigns including email marketing, paid media, and social media, ensuring consistent messaging and brand identity. Monitored campaign performance, analyzing data and generating reports to identify insights and optimize future actions. Worked closely with internal teams and external partners to ensure alignment with business goals and timelines.

Led product and brand strategy initiatives, focusing on positioning, storytelling, and customer engagement. Managed Amazon listings, optimizing product pages through keyword strategies, content improvements, and performance analysis to increase visibility and sales.

Developed graphic design assets and marketing content aligned with brand identity across multiple channels. Executed email marketing campaigns, including design, segmentation, and performance tracking. Played a key role in strengthening brand consistency and enhancing the customer journey across digital touchpoints.