Cirine Drira

as part of the adidas eCommerce team, I was responsible for the strategic and editorial planning, creative briefing and optimisation of campaigns as well as leading the Data and Value Workstream

as part of the local social media team - responsible for the editorial planning, content production, event coverage, media campaigns for adidas Originals France.

FRED & FARID is a global creative agency, a creative partner to accelerate companies' growth. FRED & FARID does creative consulting, brand strategy, branding, content & social activation. Based in Los Angeles, New York, Paris, Shanghai.

Main clients : Audemars Piguet (swiss watchmaker - global account), Rémy Martin (French Cognac, global account) . New business development

MANAGEMENT

- managing the clients, working with their digital, event & sponsoring as well as exhibition teams

- managing a team of social media specialists

- overseeing the team at FF SHANGHAI on Chinese content and campaign localisation

STRATEGY

- developing long term strategic recommendations as well as global/local activations

- developing business intelligence ideas, analysing data and trends to find solutions to business problems, identifying new distribution channels or finding new partners

- defining editorial guidelines across all markets to ensure consistency

- managing influence strategy and outreach

CREATION AND PRODUCTION

- managing conversational calendars and campaign activations

- managing campaign development

- managing the production of assets (videos, photography, animated etc)