Descripción

You have 1K users sitting in your database. How many of them are actually buying?

I build the systems that turn your digital channels into revenue: lifecycle sequences, lead scoring, behavior-based segmentation, and improvements in your acquisition channels so you don't spend money on vanity metrics that don't sell.

5+ years across growth strategy, paid media, CRO, and marketing ops. Publicis Groupe, Accenture, now independent. Full stack: HubSpot, GA4, n8n, Meta/Google/LinkedIn Ads, SEMrush, Ahrefs.

What I bring:

- Channel strategy built around your unit economics. I map your margins, LTV, and payback period first, then choose the channels that drive growth without draining cash.

- Growth infrastructure that activates your database. Lead scoring, lifecycle automation, behavioral segmentation, so your contacts move through a funnel instead of sitting idle.

- Conversion optimization tied to revenue. Landing pages, signup flows, onboarding sequences, measured by what converts, not what looks good.

- Paid media when it makes sense. Always tied to CRM and attribution so spend is an investment, not an expense.

Most marketers hand you a strategy deck. I hand you the strategy and make the execution. No handoff gap, one person, end to end.

Based in Madrid. Remote across EMEA. Spanish, English, working Portuguese.

I decode how growth happens at conguzto.com

Ámbito de especialización en el sector

Idiomas

Español
Bilingüe o nativo
Inglés
Competencia profesional completa
Portugués
Competencia profesional básica
Francés
Nociones

Preferencias de lugar de trabajo

Solo teletrabajo

Lleva a cabo sus proyectos principalmente en remoto

Mentorhood
Marketing Lead Consultant
EDUCACIÓN & E-LEARNING
diciembre de 2024 - Hoy (1 año y 6 meses)
Build a full marketing function from scratch for a career platform (23K users): lifecycle segmentation, activation sequences (WhatsApp + email). KPI framework across 3 product tiers.

Designed and launched the MentorOS certification, generating $12K in revenue in the first cohort. Led flagship community activations (ETH Pura Vida 2025, Learn2Earn, Road to DevConnect), reaching 200+ attendees and securing grant funding
Hubspot Growth hacking Funnel Optimization CRO Marketing Automation
Good People
B2B Account Marketing Specialist
CONSEJO & AUDITORÍA
diciembre de 2025 - Hoy (6 meses)
Develop and execute integrated B2B marketing across SaaS, eCommerce, and services: paid media, SEO, CRM, conversion optimization

Own account strategy and performance reporting, aligning execution with client growth objectives
SEO Marketing Automation CRO Partnerships CRM
Rockin
Paid Media Specialist
E-COMMERCE
diciembre de 2023 - diciembre de 2024 (1 año)
Madrid, España
Owned end-to-end paid media strategy (Meta + Google) for B2B and eCommerce clients, doubling ROAS in 3 months through audience segmentation and CRM-informed optimization

Led cross-functional squads (content, creatives, developers) as a single point of contact, aligning strategy with client pipeline objectives.
Paid Media CRM Digital Marketing Project Management Funnel Optimization

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Master in Digital Marketing
EAE Business School
2023
Master in Digital Marketing
Bachelor in Business Administration
Universidad de Costa Rica
2016
Bachelor in Business Administration

Diego Guzman

Digital Marketing Consultant - Acquisition & CRO

Acerca de Diego

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