Acerca de Franco
I am a strategy and pricing consultant with 7+ years of experience helping leading FMCG and e-commerce companies optimize profitability, design competitive pricing structures, and execute commercial transformations with measurable P&L impact.
At Mercado Libre, I led commercial and pricing strategy for a $350M quarterly revenue vertical. At Quilmes (AB InBev), I redesigned the national portfolio's profitability model — delivering USD 17M in annual savings and a 7% Gross Margin improvement. I also co-founded Respondé, a B2B automation agency for SMEs.
I specialize in projects where impact is measurable: pricing models, business cases, P&L optimization, go-to-market commercial strategies, and executive dashboards in Tableau and SQL. I work effectively with teams at all levels — from analysts to C-suite executives.
Available for remote projects globally and on-site engagements across LATAM. MBA in Digital Business. Native Spanish, fluent English (C2).
Español
Bilingüe o nativo
Inglés
Competencia profesional completa
Italiano
Competencia profesional básica
Solo teletrabajo
Lleva a cabo sus proyectos principalmente en remoto
Experiencia
- RespondéCo-Founder & CEOenero de 2026 - Hoy (5 meses)Buenos Aires, ArgentinaES: Cofundé agencia de automatización B2B para PYMEs. Lideré diseño del modelo de negocio, go-to-market y estrategia comercial desde etapa 0. Implementación de soluciones de chatbot y marketing digital.EN: Co-founded B2B automation agency for SMEs. Led business model design, go-to-market strategy, and commercial development from inception. Deployed chatbot and digital marketing solutions.
- TECNIMET S.AStrategy & Transformation Consultantabril de 2025 - septiembre de 2025 (5 meses)ES: Business case con ownership de P&L que desbloqueó inversión de USD 15M. Optimización de estructura de tarifas e incentivos. Liderazgo end-to-end de equipos de Finanzas, Operaciones y Producto.EN: P&L-backed business case unlocking USD 15M investment. Tariff and incentive structure optimization. End-to-end leadership across Finance, Operations, and Product teams.
- MERCADO LIBRECommercial Strategy & Pricing Leadfebrero de 2024 - marzo de 2025 (1 año y 1 mes)ES: Ownership de portafolio de USD 350M trimestral. Modelos de pricing e incentivos. Segmentación dinámica que mejoró ROAS en 35%. Dashboards ejecutivos en Tableau y SQL para C-suite.EN: $350M quarterly portfolio ownership. Pricing and incentive model design. Dynamic segmentation improving ROAS by 35%. C-suite Tableau and SQL executive dashboards.
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Formación
- MBA in Digital BusinessUniversidad de San Andrés (UdeSA)2023MBA focused on digital strategy, data-driven business models, and commercial transformation. Specialized in the intersection of strategy, technology, and finance applied to high-growth and traditional industries across Latin America.
- B.Sc. in Business AdministrationPontificia Universidad Católica Argentina2017
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