Descripción

I help companies launch and grow products through clear positioning, go-to-market strategy, and hands-on campaign execution.

I’ve worked across global organisations like Samsung and Bain & Company, delivering multi-channel campaigns and product marketing initiatives across European and international markets. My work has driven measurable results, including increased product adoption, higher engagement, and more efficient acquisition.

I combine strategic thinking with execution, meaning I don’t just define the plan — I help bring it to life across channels like CRM, LinkedIn, paid media, and landing pages.

I can support you with:

• Go-to-market strategy & product launches

• Product positioning & differentiation

• Campaign strategy & execution (B2B & B2C)

• Growth & performance optimisation

If you’re looking for someone who can both think strategically and execute effectively, I’d be happy to help.

Ámbito de especialización en el sector

Idiomas

Inglés
Bilingüe o nativo
Español
Bilingüe o nativo

Preferencias de lugar de trabajo

Solo teletrabajo

Lleva a cabo sus proyectos principalmente en remoto

BAIN & COMPANY (ES)
GLOBAL MARKETING SPECIALIST
CONSEJO & AUDITORÍA
mayo de 2025 - Hoy (1 año y 1 mes)
Madrid, Spain
• Orchestrate go-to-market (GTM) strategies for flagship thought leadership, driving engagement across priority accounts.
• Execute targeted B2B marketing campaigns in collaboration with commercial teams, focused on conversion and account engagement.
• Leverage multi-channel tactics (email, LinkedIn Ads, organic social, landing pages) to support pipeline development.
• Manage end-to-end delivery of events and webinars to maximise audience reach and client interaction.
• Maintain and optimise CRM data to enable audience segmentation, performance tracking, and campaign effectiveness.
Estrategia de lanzamiento go-to-market (GTM) LinkedIn Marketing Content marketing Marketing Product Marketing
Samsung Electronics
GLOBAL MARKETING MANAGER
HIGH TECH
agosto de 2023 - agosto de 2024 (1 año)
London, UK
• Orchestrated cross-functional collaboration to deliver timely product updates and impactful marketing campaigns for four key global services, enhancing market presence and consistency.
• Optimised global operations by streamlining processes, leading training sessions for strategic subsidiaries, and partnering with senior management on go-to-market (GTM) strategies.
• Spearheaded quarterly product updates and marketing initiatives, leveraging market research and client feedback to drive service engagement and address emerging needs.
• Managed and led an international product operations team, ensuring effective collaboration and execution of global product strategies.
• Directed product performance and PPC reporting.
Estrategia de lanzamiento go-to-market (GTM) Product Marketing Email marketing Content marketing Marketing analítico
Samsung Electronics
MARKETING COORDINATOR
HIGH TECH
mayo de 2022 - agosto de 2023 (1 año y 3 meses)
London, UK
• Headed the department’s marketing operations, planning and managing advertising campaigns and creating efficient processes for campaign performance optimisation and reporting.
• Designed the product marketing strategy for European markets, increasing the service’s presence in
the markets and strategically managing internal stakeholders.
• Launched paid media campaigns across Europe, communicating results to key stakeholders.
• Developed creative assets for mobile and TV services using Adobe Creative Suite, as well as synergised with our creative agency to create video and image content.
• Managed content partners, running marketing campaigns across paid and organic media.
Product Marketing Marketing digital Marketing analítico Content marketing