Marcos Fontan Balestra

Led the product roadmap for marketing tech (SFMC and Bluecore) globally driving revenue growth. Supported the SMS channel enablement in SFMC for 6 brands in NORA driving +10M in revenue. Coordinated cross-functional teams to integrate two mobile apps with SFMC, enabling a new push marketing channel that generated over $5 million in revenue. Successfully supported several e-commerce migrations from WCS e-com platforms to SFCC.

Led the technical team and development of the Salesforce Marketing Cloud platform for the EMEA region, developing several consumer journeys across brands. Managed a 120M contact database implementing an automated contact deletion strategy to reduce contact volumes generating +2M in cost savings. Supported the brands during peak seasons (e.g. Black Friday and Cyber Monday), generating key results such as a 100% increase in revenue for The North Face vs LY and 300% increase for Dickies vs LY.

Led the configuration and development of the Salesforce Marketing Cloud platform for the EMEA region, supporting brands including The North Face, VANS, Timberland, and Napapijri. Supported the brands to create personalized 1:1 communications using programming languages such as SQL, AMPscript, HTML, CSS, and SSJS. Successfully implemented the first SMS campaign in EMEA for VF using Timberland as the pilot brand. Led the configuration of the Marketing Cloud AI capabilities (Einstein), including predictive intelligence features such as Product Recommendations and Einstein STO.